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Why not ask early-bird registrants to vote on their favorite t-shirt design? Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event. Venue-Specific Approaches.
They had to get creative, switching focus to PPE-related items and constructing swag boxes for shipping to virtual attendees and WFM employees. Laurie Amigo, strategic branding director at Halo, notes that apparel branding expanded to shirt collars and shoulders so that company and event logos were visible for virtual meetings.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The main idea is to offer free or discounted merchandise to early registrants. Offer easy merch add-on options during the online registration process.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty. Ensure consistency in design, messaging, and overall experience to create a seamless brand experience for attendees. This will help the company achieve its broader business objectives while supporting each brand’s goals.
Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content. To-Do: be flexible; first choice might be unavailable Decide About Sustainability Sustainability is a passionate topic for meeting planners, CEOs, and Millennial attendees.
To-Do: use meeting cities with bleisure appeal Europe Pulls Sustainability Sustainability is a passionate topic for meeting planners, CEOs, and Millennial attendees. Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content.
This growing appeal also extends to cruises, which offer multiple destinations, all-inclusive packages, and high perceived value for both attendees and planners. Planners are leveraging AI for tasks like program forecasting, creating marketing materials, and analyzing attendee feedback. Offering lower-carbon travel options.
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