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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
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Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This can include anything from branded apparel to workshop materials. This is especially helpful for promoting recurring events.
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The benefits of becoming certified can cut costs, reduce expenditure, save you money, improve your organisation’s image and help you establish closer connections with your local tourism and protected area management organisations. Eligible to enter the SKAL awards held each year Multiple membership benefits.
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V-Neck T-Shirts For those who prefer a sleeker look, the V-neck T-shirts provide all the benefits of the crew neck line but with a stylish neckline. Epic Packs Epic Packs offer bundled deals for customers looking to stock up on their favorite items while benefiting from impressive discounts (up to 50%). They are priced at $29.99
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