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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

In an increasingly digital world, event marketing gives consumers and brands a unique opportunity to meet in person, create real relationships, form personal connections, and get hands-on experience with new services, products, and brand advocates. I’m glad you asked. It’s also important to note that email marketing is an art and a science.

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Swag of the Future: Hybrid-Ready, Safe and Responsible

Smart Meetings

We reached out to prominent promotional companies PMSI , iPromo , Wet Paint and Halo to find out. Leo Friedman, CEO of iPromo, says his company saw many clients shift gifting to higher-end products to make up for missed company parties, sales meetings and office perks. Will anything that changed during the pandemic endure?

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The Inside Scoop on Outdoor Meetings

Smart Meetings

The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Consider integrating the exercise into the theme of the meeting with team-building scavenger hunts or gratitude practice.

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Is Sustainable Swag Really Possible?

MeetingsNet

Promotional products companies are coming out with more giveaways that you can feel good about. But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. Cost: $58 to $118 per item for apparel; $98 to $148 per pair for footwear.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

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How Can I Create a Sensory Experience for a Corporate Branded Event?

Blue Spark Event Design

Creating a sensory experience for a corporate branded meeting involves engaging attendees’ senses to enhance their overall experience and reinforce your brand message. Visual Elements Use branded signage, banners, and backdrops to visually reinforce your brand identity throughout the meeting venue.

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News for Professionals: Career Advice and Ideas

Convene by PCMA

WorkLife spoke to apparel industry insiders and scoured retail data — specifically examining searches and sales for professional attire — as a way to read the RTO tea leaves. They chime in enthusiastically at every meeting. So, the Convene editors have curated the latest tips and trends in the world of work for you.

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