Smart Meetings
DECEMBER 21, 2018
Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.
Social Tables
DECEMBER 5, 2018
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Offer intuitive buying options.
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Business Traveler USA
JUNE 7, 2022
I had this idea that when you traveled to far-off lands, everyone would be wearing traditional cultural apparel.”. I realized that the fundamental problem was that I was coming to their country and valuing their cultural apparel; meanwhile, they were valuing what I was wearing, pieces I’d bought at a mall.
Convene by PCMA
DECEMBER 15, 2022
WorkLife spoke to apparel industry insiders and scoured retail data — specifically examining searches and sales for professional attire — as a way to read the RTO tea leaves. So, the Convene editors have curated the latest tips and trends in the world of work for you. Take a look at what caught our eye this past week.
Eventtia
APRIL 22, 2024
This can include anything from branded apparel to workshop materials. Eventbrite Eventbrite offers online registration and ticketing services tailored to the needs of small and medium-sized event organizers across different sectors. The company has developed a range of capabilities, with a particular emphasis on managing attendees.
Crowdriff
JANUARY 18, 2017
Instagram users are 70% more likely to purchase a product online. 64% of women say images influence their purchasing decisions when shopping for apparel on mobile. Visual Marketing Statistics. 43% of consumers are influenced to purchase by photos they see on Instagram. 88% of consumers have purchased something they’ve pinned.
Tourism eSchool
FEBRUARY 23, 2023
Some of the most inspirational sustainable brands in the world are B-Corps such as outdoor apparel brand Patagonia whose owner recently transferred the entire ownership of the company to charity. Positives The world’s first national ecotourism certification program Non-government and not-for-profit organisation Recognised globally.
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