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Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Offer intuitive buying options.
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