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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.

Apparel 231
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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.

MICE professionals

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Offer intuitive buying options.

Attendee 146
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20 Visual Marketing Statistics You Need to Know [Infographic]

Crowdriff

Instagram users are 70% more likely to purchase a product online. 64% of women say images influence their purchasing decisions when shopping for apparel on mobile. How to Make the Business Case for a Visual Marketing Platform. Visual Marketing Statistics. People who shop on their phones say images are the most important feature.

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How To Increase Foot Traffic With In-Store Events

Eventtia

For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. By providing a platform for meaningful conversations and individualized suggestions, the bookstore offers a personalized experience and strengthens the bond between the customers and the store.

Retail 48
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Buy Now Pay Later for a Travel Business: How BNPL Works and Ways to Implement It

AltexSoft Travel

Another survey, conducted by C+R Research, states that 60 percent of online shoppers have tried the BNPL service. Many big lenders come preconnected with major eCommerce platforms, point-of-sale providers, and payment gateways. Most BNPL lenders also have online portals to handle payments that you receive offline.

Travel 52