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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
WorkLife spoke to apparel industry insiders and scoured retail data — specifically examining searches and sales for professional attire — as a way to read the RTO tea leaves. As The Wall Street Journal writes, people-pleasers can teach us a lot about promoting our contributions and interacting with the boss.
Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This can include anything from branded apparel to workshop materials. This is especially helpful for promoting recurring events.
Instagram users are 70% more likely to purchase a product online. The brand Adore Me saw a 4000% increase in Pinterest-referred revenue after using Promoted Pins to reach new customers. 64% of women say images influence their purchasing decisions when shopping for apparel on mobile. Source).
Details SKAL is a professional organisation of tourism leaders around the world, promoting global tourism and friendship and uniting all sectors of the industry with 311 SKAL clubs across 85 countries. Positives The world’s first national ecotourism certification program Non-government and not-for-profit organisation Recognised globally.
Details SKAL is a professional organisation of tourism leaders around the world, promoting global tourism and friendship and uniting all sectors of the industry with 311 SKAL clubs across 85 countries. Positives The world’s first national ecotourism certification program Non-government and not-for-profit organisation Recognised globally.
In-store events are promotional activities within a physical retail space, such as a store or a shopping center, focused on creating an exciting shopping experience. For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality.
Another survey, conducted by C+R Research, states that 60 percent of online shoppers have tried the BNPL service. Also, just like with any other payment method, your own online payment solution must have a high security level to prevent fraudulent activity. By 2027, this number is expected to reach 900 million. Where to start.
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