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A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.
Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. Event planners know this world well, as what’s expected of them from attendees is no different.
What’s a gift-buying planner to do? If you give away apparel, look for products made of ethically sourced, organic material. For example, Chicago-based iPromo points to three items seeing a strong demand from sustainability-conscious planners: Qi Disc Wheat Straw Wireless Charger. Consider what the object is made of. .
When choosing a party theme for company get-togethers, corporate planners need to make sure that the theme is relevant and fun. Maybe the best part is that everyone can be comfortable in their casual summertime apparel, so it’s a little less formal (or a lot, depending on your company).
Electronic items and accessories, apparel and hats, bags and cases, and other items commonly used as gifts and giveaways at meetings, trade shows, and incentive programs could require more time for fulfillment and shipping from China—or might need to be obtained from elsewhere. and around the world, according to this article on CNBC.com.
Emily, inVOYAGE: What are some of the standout onboard spaces that event planners can look forward to exploring during their visit? Emily, inVOYAGE: How has the feedback been from event planners or corporate clients so far? How do these spaces cater to a variety of events—from intimate gatherings to larger corporate functions?
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. Bold, iconographic designs, typically making a statement.
As you know, Adidas has a men’s collection and a women’s collection of shoes and apparel. Adidas is a great example who uses segmentation to send automated messages to the right audience. When Adidas releases a new collection, they use lists segmented by gender to send only the men’s collection to males and the women’s collections to females.
Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Meeting planners continue to face difficulties — but a lack of work isn’t one of them.
Alternately, consider the type of apparel offered such as stylish designs, and fabric and material options that reflect attendee fashion choices or trends. For example, attendees might make personalized selections from premium products such as high-end sunglasses or tech gadgets that align with their passions and the theme of the event.
To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Planners and clients were understanding initially, but now they are frustrated, especially when paying more!
The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.
Forward-thinking planners are pairing these rewards with experiences to enhance perceived value. What This Means for You: North American planners should focus on affordability and personalization. The 2024 Incentive Travel Index revealed that 70% of planners are prioritizing unfamiliar destinations.
One potential outcome: Planners and exhibitors for business events taking place in the busy autumn season, as well as planners of incentives taking place in early 2020, could blow through their budgets for merchandise used as giveaways and gifts for participants. s biggest trading partner. with materials sourced from Europe.”.
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