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While leveraging planning and hospitality trends can help you give guests a fantastic, relevant experience, don’t forget to cover the basics first. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Industry trends or current events. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities.
For brands, this trend opens up a world of opportunity to attract, engage, and inspire more people to take action. 64% of women say images influence their purchasing decisions when shopping for apparel on mobile. How to Make the Business Case for a Visual Marketing Platform. We call it visual decision making.
For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty. Understanding the competitive landscape and market trends is essential to ensure your goals are relevant and attainable. Once identified, aligning your company’s goals and each brand’s objectives is crucial.
For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. Similarly, a beauty brand could host a makeup tutorial event that showcases its latest products and trends.
It’s pretty clear that businesses have to catch up with the trends and offer their customers the desired payment options. Many big lenders come preconnected with major eCommerce platforms, point-of-sale providers, and payment gateways. Klarna also offers marketing solutions to promote the BNPL payment method on your platform.
Our annual Outlook and actionable To-Do’s might not draw as much interest as election forecasts, fashion trends, and love predictions for Taylor Swift + Travis Kelce – but they are nonetheless Brightspot’s #1 attended webinars. Participants desire more variety in trip destinations, too. It’s in every business story.
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