This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of eventmarketing. Read the full article at Conferences That Work The post Are NFTs the future of eventmarketing? Read on to learn why. appeared first on Conferences That Work. No related posts.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
As eventmarketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.
Armed with this virtual event guide , you won’t feel the need to search for anything related to the topic in the near future. ? Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas. Back To The Basics: Storytelling For Virtual Events. Read This Before Planning A Hybrid Event!
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? Articles and resources. How to Measure EventMarketing Success. The Ultimate EventMarketing Plan: A Six-Step System. ?? We have been doing virtual and hybrid events for a while now.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
You’ve probably realized where this is going by now (if not for the title of the article alone!). Yes, event video storage is the answer to all the questions you didn’t even know you had. Let’s take post-eventmarketing, for example. Put Your Videos Out There. So let’s talk about something else.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Jump into the article to get your invite! Webinar] The Best Way To Ensure Cybersecurity in Your Events. Definitely!
Get more stage design inspiration by diving into the article up top. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. If you have ever wanted to know how to skip time-wasting meetings, this article is for you.
According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. Aside from rapidly moving deadlines and stiff competition in the industry, eventmarketers also suffer from the strain of travel, constantly keeping up with the trends, and the taxing setup during event day itself.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Is it event technology? The options are endless.
We have eight examples that prove how successful virtual events can be. From powerhouses like Adobe and Cisco to small UK bread companies, we have a wide array of virtual event examples that will inspire you! ? Additional articles and resources: 5 Hybrid Event Examples To Inspire Your Process.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in eventmarketing strategies.
From another article about Global Meetings Industry Day, several data points point to highlight key trends in the industry. Among these is the news that event job growth outpaces the average rate by 4%, owing to the sheer number of meetings they serve (more than 5,000 each day!). Online EventMarketing Techniques.
And our top tips for incorporating gamification at your next event. At the end of this article, event gamification will be yours to experiment with. You’ll be equipped to adapt the methods I describe to your specific events and their desired outcomes. A public shout-out at the event and on social media.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.
This week, it was all about creating exhibitor experiences for virtual and hybrid events. But the awesome content surrounding the event formats of the future is nowhere near done! Stay tuned for more articles and podcast episodes talking about topics you want to know about.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Revered as a north star of event style, tech, and tools, they have over 50,000 resources on the site alone.BizBash also features a venue finder and a supplier finder which is stocked with the industry’s newest and leading event providers. EventMarketer. Good thing there’s EventMarketer.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey.
Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. How can we get our old, big events back? Some respond by increasing their eventmarketing. “ Read the full article at Conferences That Work The post Make the meeting bigger! What to do?
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
This ruling affects events, as the mere act of selling tickets online would make one an “online retailer”. This article presents a lowdown of these new rulings. But given videos now dominate eventmarketing, it’s a must if you want to stay in the game. Click To Tweet. Steal the Headlines with Headliner.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
Different organizations have different ways of implementing their eventmarketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers. Feature new or innovative products.
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your eventmarketing strategy to life. So what’s the secret to this eventmarketing strategy? Director, Marketing, Taffy Event Strategies.
David released a statement after the news broke, saying that “after nearly 20 years of building the BizBash brand, we are thrilled to be joining forces with Connect to create a next-generation event and media company to serve organizers and marketers of all type. “If everyone is trying harder.
You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. So say Brenda Steinberg and Michael Watkins in a recent article in the Harvard Business Review , 10 Ways to Prove You’re a Strategic Thinker. Here’s some advice. You can’t just think strategically.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content