This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. EventMarketing.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. How to build an exceptional marketing strategy in 2022. Use a template if creating a marketing plan gets overwhelming. Creating a successful business strategy requires following specific steps.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? This is the article for you! What Is PCM Certification?
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. How to build an exceptional marketing strategy in 2023. Use a template if creating a marketing plan gets overwhelming. Creating a successful business strategy requires following specific steps.
Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. of eventmarketers say creating memorable experiences for virtual event attendees is harder.
The article says you should aim for a ‘rule of thirds’… A third on personal brand promotion A third of curated content A third about the conversations happening on social media. How often should you share curated posts? Of course, you need to adjust to find out what works for you.
This article will help you avoid the hurdles. It looks at four proven tech tools to drive successful communications for live events. You’ll also find best practices to attract the right attendees, keep them engaged for the duration, and leave excited to show up at your next event.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
But, by implementing an event budgeting process you can stay on top of your outgoings and make sure your function runs smoothly. This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. What is event budgeting? Marketing and promotion costs.
A great event website should be a single source of information for its prospective attendees, encouraging them to find out more about the event and ultimately getting them to register for the event. Event Website: The Concept. research reports, infographics, etc.).
of event organizers say that events are now emerging as the most critical marketing channel. Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy. Don’t fret if only a few people have registered for your upcoming event.
Creating eventmarketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell eventmarketing to management? And most importantly: how can I get my marketing to work without breaking my budget?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content