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How To Use Event Gamification and Boost The Energy Of The Attendees

Endless Events

At the end of this article, event gamification will be yours to experiment with. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. Presenters can ask for input from attendees via social media, a polling platform or an event app.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.

MICE professionals

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9 Ways to Grow Your Email Database

Motivation Excellence

While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Update your content.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

So, the aim of this article is to explain how airlines market their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Integrating social networks as a part of travel experience. Understanding the air travel market. So did American airlines.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In this article, we explore the importance of event branding and the impact it can have on your business’s success. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

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Best Practice Destination Marketing Principles for DMOs

Tourism eSchool

So in this article, I've outlined what Rebecca and I see as the core principles for destination marketing moving forward. Read our article on Visitor Persona and Journey Mapping for further insights and actions to activate this Principle > Execution Principles. Feeding the Social Beast. Planning Principles.

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An alternative to Twitter for #eventprofs

Conferences that Work

Last week I wrote about alternatives to Twitter , sparked by the rapid changes to the platform under its new billionaire owner. Focusing on our own professional community—the meeting (and hospitality) industry—I’d like to make a modest proposal for a social media platform that might meet our needs better. There are no ads.