This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
At the end of this article, event gamification will be yours to experiment with. Trust and cooperation: games are incredible platforms for socialnetworking, collaboration and interaction. Presenters can ask for input from attendees via social media, a polling platform or an event app.
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.
While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new socialnetwork. Update your content.
So, the aim of this article is to explain how airlines market their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Integrating socialnetworks as a part of travel experience. Understanding the air travel market. So did American airlines.
In this article, we explore the importance of event branding and the impact it can have on your business’s success. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.
So in this article, I've outlined what Rebecca and I see as the core principles for destination marketing moving forward. Read our article on Visitor Persona and Journey Mapping for further insights and actions to activate this Principle > Execution Principles. Feeding the Social Beast. Planning Principles.
Last week I wrote about alternatives to Twitter , sparked by the rapid changes to the platform under its new billionaire owner. Focusing on our own professional community—the meeting (and hospitality) industry—I’d like to make a modest proposal for a social media platform that might meet our needs better. There are no ads.
The TicketBoost feature in Bizzabo’s event management platform is one tool that helps event professionals do this. Attendees receive a retroactive discount if people register with the link they shared on their social media. You could send a thank-you email, survey, or host a post-event networking event.
In this article, you’ll find a list of LinkedIn tips for event professionals to help you get found by the right clients and colleagues. Did you know that LinkedIn is the oldest of the major socialnetworks still in use today? The platform launched on May 5, 2003 — nine months before Facebook launched.
TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Tour operators list their products in the marketplace platform, thus increasing their customer reach. Typically, they also can enjoy the support team’s patronage and access to useful tips, analytics, and other handy perks that depend on the platform.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Participate in challenges: TikTok challenges are a popular feature on the platform.
In other words, through travel articles and storytelling you have more tools to address some of the most fundamental aspects of digital marketing. Whether it’s true or not, the digital world, and social media particularly, are saturated with stories about destinations. How to use storytelling in digital destination marketing?
For example, food magazines would be better platforms to run PR for food events. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. They also help you reach more people by promoting your event across many socialnetworks.
By making it simple to access a wide variety of articles, journals, and research papers, these tools enable you to conduct more effective research and find valuable resources. Checking the number of times an article has been cited. Access to the full text : You can obtain complete articles and publications.
When you think about UGC marketing, it’s likely in the context of social media. Most DMOs use visual UGC primarily to engage with customers across socialnetworks or on website galleries. We’re seeing a number of trends emerge as DMOs discover new ways to get the most out of social photos and videos.
Keep reading because in this article we’ll discuss 5 trends that are increasing the fun and entertainment in the eCommerce experience for brands and consumers. These eCommerce trends include live shopping, mobile commerce, social commerce, chatbots, and voice commerce. Social Commerce. Benefits of Social Media Integration.
Choose your SocialNetworks. Next up you need to decide where you will promote your event on social media. Does it need its own dedicated social media channels or will you just promote it on your own business, council or region branded social media channels? No dedicated social media "home" for your event.
Consistently growing your audience on social media can be challenging. You can, however, use this to your advantage: as you gain more of a following on your platforms, you can focus on attracting more attendees to your event. Instead, try using ALL the tools that social media has to offer. Friend of a Follower. About Emily.
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast. Does it feel circuitous?
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast. Does it feel circuitous?
In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. It applies to many socialnetworks like Twitter and Instagram.
In Ovolo’s case, it’s that their Sydney hotel would be perfect photo-fodder for the socialplatform. all the guests Instagramming gorgeous shots from the hotel) was their social proof that they followed through on that promise. And the user-generated content that resulted (i.e.
All these tasks you need to accomplish while building a content strategy might feel overwhelming, that’s why we suggest you leverage an event management platform like Eventtia to ease the tension. Anyone can openly post on the platform, including CEOs or entry-level employees. A step-by-step guide on content strategy for events.
Estimate your budget while considering high-level expense elements, including: Venue cost (for an in-person or hybrid event) Virtual event platform ( for a virtual event ) Catering Staff and volunteers Talent fees (for speakers, presenters, etc.) sharing the event on their socialnetworks) Finalize paperwork. Conclusion.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. While leading virtual event platforms encourage interaction, mobile apps can deepen that experience. Mobile apps have transformed events in so many ways.
This article explores 10 top event branding strategies and ideas to help you make your next event a hit! Incorporating Social Media Strategies. Social media has become an integral part of our lives, and it’s no surprise that leveraging its power can be a great event branding strategy. Creating a Memorable Tagline.
Introduction We are all familiar with the adoption rates of socialnetworks and online communities. Socialnetworks will adjust to include the hype; it will become part of the way we do business from now on. The same pretty much happened in 2008 when social media came along. We all love it, we all do it.
Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. 150 of my followers have left the platform since Musk’s purchase five weeks ago. Each platform offers a different experience due to often subtle design decisions.
guidance and methods for achievement to their platform. Huge socialnetworking feature with a few fetish teams. When it’s best for your needs, take a look at the dating sites covered in this article. Benefits : Every little thing on the website is actually sensuous and. flirty and very risque. absolve to sign-up.
How did someone like me —who thrived on the platform for years, posting over 80,000 tweets and amassing more than 8,000 followers — decide to move on? However, a critical mass of active users concluded that engagement on the platform was not for them. They began moving to other social media platforms, like Instagram and, later, TikTok.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content