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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. We should have her photo from the article we ran in August.

Marketing 264
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How to Brief a Website Development Agency

Tourism eSchool

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

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MICE professionals

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CDC Will Allow Cruise Travel to Resume This Summer   

Smart Meetings

According to a March article in The Washington Post , Royal Caribbean Group has seen a 30 percent increase in new bookings in the first quarter of 2021, compared to the last two months of 2020. During the post-Covid era of austere meeting, cruises can be a more affordable way to plan an incentive trip that appeals to all interests.

Travel 264
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What Is Unconscious Bias (And How Meeting Planners Can Defeat It)

Smart Meetings

Or say you’re considering how much time and effort to invest into minimizing the prospect for microaggressions toward minority event attendees. One way to overcome cognitive biases involves using a decision aid, such as this website that narrows our choices to the top 10. Magazine , Entrepreneur and Fast Company.

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Why Event Technology Companies Lack Pricing Transparency

Endless Events

As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks. “You need to talk to a salesperson because they can sell better than a website. You don’t get that on a pricing page on a website.”

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Cold Prospecting Via Smart Cold Email Outreach

Gavel International

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1) 13) Ponder this for a moment.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. How many times is your event website being shared on social?