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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Facilitating easier communication.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.
Everybody say attendee personas! Because you’ll have different kinds of people attending your events, it’s important that major focus is put on them. How well do you really know your attendees? How well do you really know your attendees? Video Transcription – How To Create Attendee Personas.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. We have gathered a variety of the best hotel amenities for conference attendees to look for when finding the right hotel for your next conference. Today we will show you how to do just that! Amazing Views. Bike Rentals.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
So long as you do it right like MillerCoors did in this showcase, your attendees are going to have a real blast! 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Here are some tried-and-tested ways to keep people coming to your events. Click To Tweet.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. Personalization for attendees leads to a more successful event. INBOUND is an event that excels at this.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation.
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
When you find an engaging conference speaker, you are finding someone that will connect with your attendees from the beginning to the end. Ensuring conference speakers are engaging will lead to audience engagement which creates loyal attendees. They should have a mesmerizing charisma that keeps the attendees hooked.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. That should be enough to create a truly remarkable event. Tips for Growing Your Event Revenue.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event revenue. Sponsorships.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Many Challenges of EventMarketing.
Well, this influential event prof will share insights to help you incorporate mobile technology, augmented reality, facial recognition, chatbots and more for better events to engage your attendees. Looking for more event industry blogs with a focus on tech? EventMarketer. The Meeting Pool. Techsytalk.
Even so, that doesn’t mean that new apps that are helpful and engaging serve no purpose — quite the opposite. Contrary to popular belief, eventattendees are big fans of specialized mobile eventapps. If you want to learn more about eventapps, you’ve come to the right place. Moreover, 56.1%
The ‘why’ is the reason or purpose for the event, and also includes the intended outcome for both the brand and the attendees. In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Marketing in line with the ‘why’.
Event professionals engaging AMEX M&E will have access to venue sourcing from Cvent and Lanyon, online registration from Cvent and Splash, and mobile app software from DoubleDutch, Attendify, GoEngage and EventsMobileApp—plus experts who can help choose the right solutions and integrate the flow of information.
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from eventattendees. How can I tell if an event is engaging? The three stages of event engagement.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Audience retention.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event Website Design When it comes to event branding, one of the most critical components is the event website design.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2%
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% In Q4 2021, 54.4%
.” —Adrian Segar, January 2021, Why people continue to speak for free at meeting industry conferences Someone I’ll call [MARKETING PERSON] clearly read this and decided to go the extra mile. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.
Email marketing allows you to get in direct contact with your potential eventattendees with ease. For example, if you’re running an event where you’re having a lot of exhibitors, your list may be 75% people who simply want to attend, and 25% those who have expressed an interest in booking a table.
Rising costs and smaller planning teams ranked among event professionals’ top pain points in 2024. Despite these challenges, attendees expectations keep rising. The good news is you can still provide extraordinary attendee experiences. Enter all-in-one event management system (EMS) solutions.
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