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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
As a production company, we get a lot of questions about virtual attendee engagement. Because after producing dozens of successful virtual events over the past few months, we’ve learned a lot! Because after producing dozens of successful virtual events over the past few months, we’ve learned a lot!
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Facilitating easier communication.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ?
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. How can you track attendee metrics? And how can you get more mileage out of this in-person event? Or engagement? It’s not cheap, after all. Increase Attendance.
Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations use event marketing to: Promote the brand to a larger audience. Hubspot’s INBOUND is an excellent example of event marketing. Define your event goals and KPIs.
Zoom , in its limited form, is still a choice for many virtual event planners because it’s budget-friendly and easy to use. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. Zoom also poses a challenge for event video storage. Event gamification.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. They told me they have this brand new software, they’ll promote it, sit back, and watch the money roll in.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Just like with an in-person event, defining the goals and objectives of your virtual event is a crucial step in planning. At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What will your brand and attendees get out of the experience?
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. We have gathered a variety of the best hotel amenities for conference attendees to look for when finding the right hotel for your next conference. Today we will show you how to do just that! Amazing Views. Bike Rentals.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
When you find an engaging conference speaker, you are finding someone that will connect with your attendees from the beginning to the end. Ensuring conference speakers are engaging will lead to audience engagement which creates loyal attendees. They should have a mesmerizing charisma that keeps the attendees hooked.
Bove hopes FICP’s upcoming event will serve as an example of what can be done in person. Our hope is that once [attendees] attend this event, they’ll be able to go back to their leadership and incorporate many of the things we’ll be doing at our event this year, and [see] that safe, face-to-face meetings can resume,” he said.
So long as you do it right like MillerCoors did in this showcase, your attendees are going to have a real blast! 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Attendance at free events is difficult to gauge because there are no ticket sales to speak of.
How to incorporate a sense of belonging into the attendeeevent experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997).
You can avoid missing crucial event details, reduce the stress of recreating something from scratch, and hit the ground running from day one. Your best attendees are often glued to Facebook, Instagram, and other networks. They are the ones who drive your word of mouth and are also the most engaged participants in your event.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. An engaging agenda isnt just about filling time slotsits about creating an experience.
And I feel like every eventapp that’s happened to, at least at one point”, says Will. The Fundamental Job Of An EventApp. Brandt gets particularly frustrated when eventapps don’t get the most basic things right. “So, you go, and you open up the app.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Think about your attendees.
Events cause a lot of waste and leave a large carbon footprint. According to meetgreen.com the typical conference waste attendee produces 1.89KG of waste per day, 1.16KG of that will go directly to a landfill. When you calculate that number for 1000 attendees over 3 days you get 5670KG of waste, the equivalent of 4 compact cars.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation.
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. Well start by setting clear goals (because lets just throw an event isnt much of a plan). Why Does Event Marketing Work? And third, it should be fun or at least add some value to the attendees.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. Simplify hybrid events. Capture the energy of live events.
The impact and importance of meetings for medical and pharmaceutical industry attendees is not only increasing, but the complexity of the events and what is expected of planners is more demanding as well, according to a new report from American Express Meetings & Events and a survey conducted by Smart Meetings.
Then you feed the data into amazing algorithms which translate boring ol’ numbers into insights – insights that allow event planners like you to mold and refine the event so attendees have the best experience possible. But as an event planner, you’d be all too aware that without execution , your approach goes to waste.
We’re seeing a 2018 event trend for creating a personalized event experience. That means understanding what the individual (or attendee profile) wants and tailoring aspects of the event to suit them, rather than the general crowd. We’ll show you how you can achieve this by: Incorporating new “event paths”.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Audience retention.
Even so, that doesn’t mean that new apps that are helpful and engaging serve no purpose — quite the opposite. Contrary to popular belief, eventattendees are big fans of specialized mobile eventapps. If you want to learn more about eventapps, you’ve come to the right place. Moreover, 56.1%
Armed with her outlook, notes and eventsapps, her trusty three-ring binder and a medium black coffee, Samuels leads events that go off without a hitch. Planning an event is not simple,” she says. “[The Constance Samuels, CMP, likes to live by the phrase, “Work hard, play harder.”
In an all-virtual world, event platforms became the new venues. But since the virtual event format is not limited by time or space, a new idea emerged; why should the activity on the virtual event platform end after the event? And so, the events industry started moving toward a 365 community engagement model.
Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Right Way To Add AR Into Events.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event Website Design When it comes to event branding, one of the most critical components is the event website design.
We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. Discover 18 virtual event engagement ideas you can use to boost attendee interaction at your next event. Send event reminders. .
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