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You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. After all, a successful event relies on attendees!
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. An engaging agenda isnt just about filling time slotsits about creating an experience.
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This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the EventApp Bible 2017: Reboot if you want to start building eventapps this year.
This guide compiles these stressors which, not surprisingly, start with the basics: WiFi, AV, and power sources for attendees, and so many other event problems. There are also multi-layer issues like data security at events and the consistency of service, along with challenges in the F&B segment. The Event Engagement Guide.
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Bringing Audio Augmented Reality To EventApps. “These eventapps are constantly pushing notifications. The way I imagine this is you have an eventapp and there’s an emergency. Where, for example, your eventapp has your schedule. But what if you could do that via an app?
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The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. It increases the perceived value of their offerings by helping attendees to understand how each fits within their partner ecosystem. Imagine youre hosting a tech-focused tradeshow.
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Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
These gadgets, from smart badges to mobile apps, have a big impact on improving the experience for attendees. Wearable Devices : Gadgets like smart wristbands can monitor where attendees go, providing useful information about busy spots and popular activities. They also sent custom phone alerts to attendees.
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.” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more.
Building on our range of onsite solutions for registration, check-in, and lead retrieval, Bizzabo’s SmartBadge — part of the Klik Experiential suite of solutions — empowers Event Experience Leaders to deliver enhanced experiences for attendees and exhibitors while capturing insightful behavioral data.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
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Now more than ever, sustainability is top of mind for event planners because it’s a top priority for eventattendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large tradeshow — attendees want to participate in events prioritizing a safe, healthy planet.
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As an attendee, you could direct your phone towards the glass sculpture, watch your mobile screen and via augmented reality, see how pollutants reach our food. The pandemic triggered a resurgence in QR code usage, and this usage also penetrated the event and marketing space. Audio experience.
For Convene ’s upcoming March/April issue, I wrote about a new training and mentorship program in the F&B sector of consumer packed goods called “(included) ACCESS” that helps minority-owned brands navigate tradeshows, where meeting a retail buyer potentially can lead to distribution deals and success.
For starters, they help you offset rising event costs. What’s more, today’s attendees have high expectations. With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences.
In its place, the digital revolution is ushering in a new age where event technology is at the forefront of enhancing attendee experiences and refining the lead capture and retrieval process for businesses of all sizes. Transcribing these forms post-event can be time-consuming, delaying crucial follow-up communications.
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Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking.
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