Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.

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Trade Show Social Media Audience Attendee 230

Endless Events

AUGUST 31, 2018

And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note. Want event more event tips? Boost Your Event ROI with These Tips. The Trade Show, from the Eyes of Attendees. To do this, make cancellations a part of your event planning.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.

Trade Show 243

Trade Show Networking Vendor Education 243

Endless Events

AUGUST 24, 2020

“The early events that I was attending back in March this year, they were almost fancy versions of just webinars. It was a video presentation and a load of attendees listening. Which is getting slightly closer to what we’re used to in terms of a physical trade show. Making It Feel More Natural.

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Trade Show Virtual Events Events Proposal 320

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Registration Meeting Proposal Trade Show 264

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Many Challenges of Event Marketing.

Social Media 232

Social Media Trade Show Automation Events 232

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. Why Event Gamification? How To Gamify Events?

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Platform Sponsors Social Media Events 317

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

NOVEMBER 16, 2018

Before gathering the other team members, the team captain should have a basic idea of the goals and structure of the event. They should know the event budget , date, theme, and type of attendees. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more.

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Event Planning Social Media Events Trade Show 325

Endless Events

OCTOBER 4, 2022

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.

Registration 317

Registration Sponsors Events Trade Show 317

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

Trade Show 64

Trade Show Advertising Registration Regulations 64

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. I will harness the power of influencers

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

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Planner Events Virtual Events Trade Show 320

Endless Events

FEBRUARY 16, 2018

Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.

Management 237

Management Event Apps Social Media Events 237

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Event Marketing Marketing Marketing Trade Show 92

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate event marketing, and data will remain the most valuable asset to build on in 2025.

Trade Show 52

Trade Show Social Media Events Trends 52

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

Trade Show 52

Trade Show Automation Technology Technology 52

Social Tables

NOVEMBER 12, 2021

For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . 10 event signage ideas that stand out.

Advertising 148

Advertising Trade Show Events Event Design 148

Smart Meetings

JULY 21, 2022

The product tries to replicate in-office communication dynamics and is free for up to 25 attendees with different pricing options for larger groups. ‘We Trade Shows may have to rethink their value proposition. Twine raised $4.3 million in seed funding to start. 365 Opportunities.

Platform 246

Platform Meeting Virtual Events Remote 246

Endless Events

AUGUST 26, 2018

One of the things that I often ask Event Planners to do is to walk through the journey of their attendee's experience from start to finish. How To Subscribe: Click here to watch the show live and get email notifications of new episodes. Planning Sustainable Events: What You Must Know – #EventIcons Episode 116.

Trade Show 204

Trade Show Event Technology Sustainability Technology 204

Smart Meetings

AUGUST 27, 2018

A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Use event data to personalize messaging.

Sponsors 124

Sponsors Trade Show Banking Events 124

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Social Tables

OCTOBER 6, 2018

Because of that, they’re also now the largest pool of potential meeting attendees. Since the meeting industry is shaped by attendee expectations, successful events have to cater to millennials. Like every generation before them, their desires are shaped by the realities of larger historical events.

Trends 157

Trends Meeting Trade Show Events 157

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? The three stages of event engagement.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

OCTOBER 4, 2024

Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.

Trade Show 98

Trade Show Event Design Networking Attendee 98

Social Tables

OCTOBER 6, 2018

With that, they’re also now the largest pool of potential meeting attendees. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. What those wants and desires are, like every generation before them, is largely shaped by the realities of larger historical events.

Meeting 158

Meeting Trade Show Events Social Media 158

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52