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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.
And it’s safe to say that events can be quite useful. However, getting the desired number of attendees isn’t an easy job. Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of socialmedia , things can be a bit easier. Easier organization.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Or that eventtechnology can boost event attendance by as much as 20%?
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Use your event goals to establish your KPIs (key performance indicators), which are quantifiable and can provide useful data insights.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. Event gamification helps you encourage your attendees to focus their attention on what matters.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Continue to train staff on hybrid meeting planning.
Buffets are outright unacceptable at COVID-compliant events, and there are many other ways to handle feeding your attendees, from meal boxes to sending your audience offsite to eat. Budget-friendly tip: You can save a lot by axing traditional catering altogether and letting your attendees go for lunch off the site.
But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? And they want to know that ASAP – when attendees register.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. Sell to them while they’re enjoying the event experience.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. socialmedia wall).
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Right Way To Add AR Into Events.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”.
Registration is a good indication of event quality and attendee demand. . Even so, tracking registration figures over time for similar types of events can help you gauge attendee interest. . Post-Event Surveys. Engagement and quality are great indicators if your community is active during an event.
What makes your event unique? Why does your audience want to attend this event? What value will attendees get from your event? Will people think the event is worth it? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. Promote the App Before Your Event.
Asynchronous hybrid events have emerged as a solution to many hybrid event challenges , such as continuous audience engagement, picking the right venue, and sufficient bandwidth for attendee support. What Are Asynchronous Hybrid Events? .” The Perks Of Asynchronous Hybrid Events. Higher Event ROI.
Socialmedia glasses? How will all these new developments shape the events industry? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of EventTechnology.”. “It’s Getting to the Event.
Over time, we started building a big influence in the events industry. We started putting out more content, not just on production, but general event planning. We started getting asked to do eventtechnology, which became very impactful and important in 2020. It has revolutionized attendee engagement,” says Keaton.
But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. After all, the best way to learn what makes our beloved attendees tick is to simply ask them. ” How Much EventTechnology Is Too Much?
In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Creates Custom Attendees Experiences. Saves Planners Time.
Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers. Pursue A Degree In Relevant Fields.
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, socialmedia presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
This will be a great starting point for what you’d want your virtual event to look like. The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? What will attendees accomplish by attending your event?
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? SocialMedia Mentions.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Think about your attendees.
But, have you ever considered how mindfulness could be used to help event participants who often experience information overload? As events become more immersive and stimulating, there becomes a higher chance of overwhelming attendees, so we see an interesting turn in 2018 event trends.
It creates a much more immersive and engaging experience for attendees. That’s because it’s more interesting visually and attendees get all the benefits of a virtual component attached to a physical event. Plus, it means you can engage the best speakers – a massive drawcard for your event!
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. . ” And then, there are socialmedia platforms. So, your attendees pay for access to that content.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Understanding event apps.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
The events industry continues to evolve with each passing year, and this year marks the merger between event tech and more fundamental areas of the attendee experience. The most important part of ROI is really about gathering feedback and data from attendees and delegates. Often, that’s also the most difficult part.
The purpose of projection mapping in events is to provide a more engaging experience for attendees, through visual stimulation. The idea is to use technology to manipulate lighting onto varying surface types and turn common objects into interactive, 3D displays. Wows attendees for improved engagement.
I’m not sure if you remember last week’s newsletter, but I mentioned that one of my New Year’s resolutions is to detox from socialmedia. Just from the last two weeks, I have learned so much about socialmedia from a personal standpoint. What Stage Size Should I Use For My Event? Upcoming events.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and socialmedia mentions.
Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . “They are looking for you to lead,” Chuck says.
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