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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. Well start by setting clear goals (because lets just throw an event isnt much of a plan). And third, it should be fun or at least add some value to the attendees. Why Does Event Marketing Matter?

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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. An excited 2,449 attendees took to Gaylord Palms Resort & Convention Center in Orlando over four days, a 5% increase in attendance from 2019, according to the association. “It

Fashion 237
MICE professionals

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Event tourism market to progress at a CAGR of 4% between 2022-2032

Travel Daily Media

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights. is spread through digital media.

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Are in-person events COVID safe?

Conferences that Work

September 2021 — Are in-person events COVID safe? But, as meeting professionals, we have a professional duty of care during the COVID-19 pandemic , and I think it’s important to provide a realistic assessment of risk for meeting stakeholders—especially potential attendees. That statistic seems credible to me.

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Case study: SAP Sapphire 2022 (10 locations)

The MICE Blog

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. This approach culminated in >20,000 attendees in 2019. And many more….

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5 Valuable Lessons Event Professionals Learned in 2019

Maritz Global Events

When Attendees Have Options, Why Should They Choose You? The chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. So how do you come out on top? Deliver on your promises.

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Making Bleisure, Sustainability, and Wellness Top of Mind

Convene by PCMA

GME attendees had a chance to experience the space, which is designed to host everything from fashion shows to trade shows, during their customer appointments. I don’t think anyone globally from a hotel perspective has really been able to capture what MICE is able to do, for tomorrow. We have a real opportunity there.”