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Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, social media, and email marketing. Step Aside, Event Technology Coming Through!
But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Further, incentivize the games with prizes and you’ll have your audience buzzing with excitement!
We are seeing giant leaps forward in technology. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. Event Automation. And that’s not all event automation does!
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
They also automate and speed up the event management process before, during, and after the event. . Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and event apps, Event registration software, Other attendee tracking software solutions.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. “Technology companies have had so much more freedom to build out features at a much faster rate than a lot of the other companies that started with being an event mobile app. ” he asks Kyle.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. What: With help from a fresh $4.9
Are you able to keep your audience’s private information secure before, during, and after the event? For many in the industry, connecting with audiences is something that happens only when an event is about to launch. As event professionals, we are responsible for the protection of our audience’s data.
Welcome to the golden age of event technology! How is my current event technology stack helping me achieve my goals? If you’re looking to get a better understanding of your tech stack, we recommend taking an event technology assessment. Piggybacking off your goals and event technology, different events require different needs.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. All The Exciting Event Technology! Safe & Sound With Event Registration.
For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).
There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Audience preferences have shifted drastically over time, and that creates a challenge crafting a strategy that is relevant and effective for today’s society. Is email marketing still important in the age of social media?
The Event Tech Podcast hosts believe that event technology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Today, they discuss yet another amazing event technology solution: data-based matchmaking services.
Venues are no longer static places and must adapt to the dynamic needs of both the host and the audiences. Standing out in a trade show means getting lots of different factors right, and one of them is the technology. While there is no single solution to engaging your audience, there are a few things that could help.
Use intro music or countdown timers to keep a virtual audience entertained and informed until the start of the event. Interspersing live video of the speaker talking to the audience increases engagement through visual interest and creates a higher level of trust for the viewers, regardless of whether the news delivered is good or bad.
This last decade was the advancement of mobile technology and deep implementation. We’ve lived in data silos for the last 30 years of event technology. And I think though, the lay of the land with the coming technologies might be setting the stage for that” Space For More In 2020 Event Tech Trends.
Marketo, for example, makes automation with other platforms easier. They dabble not only in bleeding edge technology but also in a very diverse set of interests. Due to this, keeping your techie meetings simply all about technology would be a waste. Despite this, technology still plays a central role.
When the Exhibition & Convention Executives Forum (ECEF) convened in early November, its organizer Sam Lippman, president of Lippman Connects, changed almost everything about the 20-year-old event, including making it hybrid, with a digital audience, for the first time. Sam Lippman. For the in-person part of the event, held Nov.
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. But what really happened?
Kyle says that he and his team considered over 500 event technology providers and ranked them based on several parameters. “That was one of the key features that we’re not seeing enough in event technology today,” Kyle says. “As you’re demoing this event technology, ask yourself: is it simple?
Disconnected technology. Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other. This means connecting your event management software with your CRM and marketing automation tools, creating a single source of truth for event data.
More than the technology itself, it’s really great to finally see innovations in personalization and customization gearing up to be the central theme in this year’s events. PS: Create an engaging event this year by learning how to increase your audience engagement with our free webinar.
The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. “The The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said. That is why every time a user interacts with it, it gets better.
The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. This strategic use of data sets apart successful events in today’s technology-driven landscape. Without further ado, here are the trends shaping the future of events: 1.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! What we’ve been preaching instead is a radical shift in your event planning mindset: putting event technology at the center of your event strategy. And so naturally, the market followed.
The best way to combat virtual fatigue is to engage your audience and create something exciting and interactive. That is what contributes more to Zoom fatigue than the actual technology,” Nguyen said. . Nguyen discusses how “Zoom fatigue” is not specifically caused by Zoom at all. Read more: The Antidote for Zoom Fatigue.
Welcome to the 2024 event technology guide! Not sure you need event technology? of attendees say they expect in-person conferences to use modern technology (e.g. of attendees say they expect in-person conferences to use modern technology (e.g. What is event technology? Think again!
Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. Or that event technology can boost event attendance by as much as 20%? It demands you be always on and always creating, which can burn you out.
Collect Customer Data With a Robust Rebate Technology Platform. A robust rebate technology platform can simplify how you collect, process and report on the rebate claims submitted by your customers. Automate Customer Validation Process. However, an out-of-the-box technology solution with no strategy can only take you so far.
Additionally, providing a seamless user experience with intuitive navigation and reliable technology will contribute to overall attendee satisfaction. Choosing virtual networking tools to meet objectives Selecting the right event technology is crucial for delivering a successful virtual networking experience.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Gartner, Magic Quadrant for Event Technology Platforms Published 19 March 2024.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled. This format offers the best of both worlds, allowing for greater flexibility and reach.
Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% What is event technology? Event technology is any tool, app, or software that helps you plan, execute, and measure an event.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. Q&A sessions at conferences are a great way to keep your audience engaged. Sure-Fire Ways to Engage Audiences.
In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike.
This special report sums up just how much of a role technology has to play throughout your event’s lifespan. Event profs now use sophisticated tech like profile matching systems to gather like-minded attendees and automated handwritten thank-you notes for that extra post-event service. Event tech shows no signs of letting up.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Human effort is still very much a part of the event planning process.
Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Why marketers need to embrace automated marketing to deliver a modern customer experience. How to use data to segment audiences and strategize the right topics.
By automating data collection, your team can focus on delivering a great event experience while ensuring no valuable leads slip through the cracks. By using event insights effectively, you can create targeted, personalized outreach that resonates with each audience segment. Lead retrieval apps are capable of a lot.
In order to market your business effectively, there’s one crucial thing you need to understand: your audience. Mailchimp is an easy-to-use email marketing platform that can help you draft and send promotional messages or even create entire automated campaigns to nurture your audience and convert them into paying customers.
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