This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward.
Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. User Experience.
Event Automation. However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Saves Planners Time.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI Cvent Essentials allows anyone to spin up simple meetings at scale.
Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. This can include your blog, website, email campaigns and more. Optimize Your Website.
Use intro music or countdown timers to keep a virtual audience entertained and informed until the start of the event. Interspersing live video of the speaker talking to the audience increases engagement through visual interest and creates a higher level of trust for the viewers, regardless of whether the news delivered is good or bad.
For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).
Consider INBOUND: A 25,000+ person annual flagship marketing event produced by the marketing automation company HubSpot. The team at INBOUND has deliberately grown their audience over the past several years to the point that the event now requires a lot more logistics management than it did initially. Source: Capterra ). CRM software.
There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. What pages do you want to showcase on your event website?
How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. million investment, Glisser Elements SKD will soon have more options for integrating low-code video streaming, slide-sharing and audience interaction for their websites and intranets.
We’re talking about putting it on the front page of your website in a slider or a banner. automate sending items to attendees directly via a link, event platform, or QR code. . Offer a handful of events near areas where your audience lives. Your sustainable events pledge needs to be super obvious. Tools like Postal.ai
to SurveyMonkey, popular apps and websites are creating versions of their product to easily work alongside Zoom and have made them available on the marketplace. The best way to combat virtual fatigue is to engage your audience and create something exciting and interactive. From Kahoot!
But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. Using this, your website could place itself better within search engine rankings.
What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. In order to market your business effectively, there’s one crucial thing you need to understand: your audience. The good news is that you can ease that burden with automation.
Platforms really need to be thinking ahead to make sure that they’re opening doors for any audience as event planners want to make their content more accessible globally.” It’s an automated overlay. ” “I didn’t really think of accessibility being the number one,” says Will.
A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . Bizzabo is the event platform to stay connected with your audience. Building events since : 2020. Albert’s Aha! Albert’s Aha!
If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion. pull off jaw-dropping customer experiences that will leave your audience breathless.
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.
Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Why marketers need to embrace automated marketing to deliver a modern customer experience. How to use data to segment audiences and strategize the right topics.
Featured products included ones for cloud-based meeting-schedule management, real-time audience engagement for larger virtual and hybrid events, e-mail marketing automation, drag-and-drop website building tools, native analytics, and other tasks. In the next year or so, Aivia will have several more languages added to its roster.
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. This doesn’t mean that every AI-generated match will be a hit, but connecting people who share interests and goals can increase the odds of attendees forming real, meaningful connections.
Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.
Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts.
Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently. Audience Reactions. A straightforward way to engage audiences during live sessions is by using real-time polling to gauge their thoughts on topics or experiences. Website Builder. Event Marketing.
To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. Then, as that traveler visits other websites, you can target them using their hashed email instead of cookies. .
Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. It’s so much more than banner ads on a website. Landing on a messy DMO website is akin to landing at an airport where nothing works right. Respect and Revere AI and automation.
The primary goal of conference management software is to simplify the event planning process by automating manual tasks, organizing event details, and providing actionable insights through data analytics. Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently.
Especially great to reach out to global audiences. Who is the target audience, and how can the event address their interests? Marketing and Promotion Once your event is configured and online registrations are ready to launch, it’s time to imagine and execute a great marketing strategy for your target audience.
Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal.
And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. Website architecture: language settings, domain strategy, and web design nuances. And it works.
Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.
Automated solutions, like our Content Verification tool, audit your listings for descriptive content accuracy and identifies areas for improvement to ensure you’re being seen by as wide an audience as possible. This includes hotel websites, OTAs, airlines, and general travel guides. Geo coordinates.
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. newsletters, special promos, ad retargeting ) Websites (e.g.,
Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.
Hybrid meeting formats will continue to gain traction as they help expand reach to wider audiences, create a built-in virtual contingency plan, and increase return on investment,” according to Meeting Spotlight. Automating communications and keeping everyone informed. Automating refunds, if needed.
Fast and personalized post-event follow-up was nearly impossible without automation. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Not sure what your goals are?
Your goal should be to create a name that’s catchy and in line with your target audience. ☐ Determine who your target audience is (e.g., ☐ Determine who your target audience is (e.g., ☐ Set audience goals for attendees. ☐ Design and launch an event website. ☐ Create an event favicon for your website.
Highlighting the importance of embracing technology to automate processes, integrate systems and collect data across the entire customer journey, Aggarwal discussed the power of digital tools to drive greater business outcomes. For the audience, he distilled 24 years of business experience into three key lessons.
Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Automate Interactions.
In addition, we recommend displaying leaderboards for your audience to promote friendly competition within regions or departments. Companies often use this as a fun way to have participants interact with their incentive website or as a spot-award opportunity. How will you keep all these audiences engaged? Leader Bonus.
A well-integrated digital asset manager (DAM) allows you to think less about all of the different ways you may need to manually resize and repurpose assets, and instead focus on the “digital supply chain” that leads to a well-rounded content marketing strategy and efficient digital experience for your audience. . What’s not to love?
In fact, at INBOUND 2022, we held an interactive workshop that had attendees collaborating in Miro and we use Miro boards in our own internal meetings to collaborate on everything from sprint planning to website brainstorming. Jublia: Data-driven Audience Networking. Not sure twine can handle your virtual audience size?
Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency. Courtesy Flowers Foods). Keep the Conversation Going.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content