Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. Without further ado, let us begin.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. His venture-backed company couldn’t quite gain traction and scale on the product side, but the media side was successful. I’m so excited!

Conference 194

Conference Marketing Marketing B2B 194

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

AltexSoft Travel

MARCH 2, 2020

Online and offline travel agencies provide a wide selection of services to a wide range of audiences, so they rarely have control over the resources at the immediate destination. They operate within the distribution chain of tourism products and services. Today DMCs function as a single point of contact for their B2B and B2C clients.

Destination Management 95

Destination Management Management Travel Travel 95

Gavel International

AUGUST 3, 2021

This association makes the customer more likely to order more products or make a larger investment in the services. How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. Referrals create a ripple effect.

B2C 52

B2C B2B Incentives Social Media 52

Bizzaboo

JULY 20, 2021

Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Do you have a large international audience? Hybrid is an opportunity to double down and be true to your brand and your audience. Sarah Reed, Zendesk. “We

Audience 98

Audience Speakers B2C Attendee 98

ITA Group

MARCH 29, 2022

It’s safe to say: experiential marketing no longer lives only in B2C. Event visioning helps you ensure every aspect of the experience is designed in alignment with the audience, creative thread, success metrics and contracts. Targeting an audience to feel an affinity to your brand?

Event Design 75

Event Design B2C Events Logistics 75

Bizzaboo

NOVEMBER 20, 2022

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 133

Conference Events Speakers Networking 133

Bizzaboo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. How have data privacy measures evolved the way publishers build a relationship with their audience?

Conference 141

Conference Events Technology Technology 141

ITA Group

SEPTEMBER 2, 2021

We know the product lifecycle; and, on paper, retargeting those customers when the product typically needs replaced with a customized offer to ensure they purchase from our client’s brand again *seems* like an obvious approach. Out-of-date data that no longer applies to your current products or services. National account info.

Manufacturing 67

Manufacturing B2C Audience Production 67

Gavel International

SEPTEMBER 5, 2022

Show and tell how the content will benefit the people who want to buy or have already purchased and interact with your company brand, products, or services. Who recommends your products, services, or brand? An opportunity may be an alternate use for a product or service your company never considered.

B2B 52

B2B B2C Publishing Social Media 52

Alcor Mice

APRIL 24, 2021

The audience usually depends on the goal of the event, whether it be a product launch or an annual office gathering to boost company morale and increase effectivity. Tradeshows: Tradeshows are exhibitions at which businesses in a particular industry promote their products and services. CORPORATE EVENTS.

Seminar 52

Seminar B2C Incentives Events 52

Alcor Mice

APRIL 24, 2021

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Once you know your target audience, you can start thinking of guests and speakers you can invite to your event. Production Team. An event production team is your most valuable asset.

Vendor 52

Vendor B2C Preparation Events 52

Alcor Mice

APRIL 29, 2021

Everything in an event production company is geared toward providing a unique event experience for your guests. Small details such as these can add to the overall value of your event; a strong production value can lead to a stronger brand identity. As workers of the industry it’s important that you know what your audience wants.

Vendor 52

Vendor Registration Advertising Preparation 52

Crowdriff

OCTOBER 22, 2017

When it comes to products, seeing is believing — especially when it’s people you know and trust doing the showing. If for example you make lipsticks, any time a beauty blogger uses your product in a tutorial or in a review, whether it’s in a blog post or a video, this is user-generated content. The best part?

Social Media 52

Social Media B2C Website Media 52

Maritz Global Events

OCTOBER 9, 2019

Johnny’s business philosophy wasn’t a product of any degree or schooling, it was baked into him as a child. Doing this is what drives his audience to keep coming back time and time again. A former journalist, he is passionate about crafting stories that enlighten and engage audiences. No Detail Too Small. Becoming Human Again.

B2C 49

B2C Advertising Events B2B 49

Bizzaboo

NOVEMBER 28, 2023

Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. Trade shows: Trade shows give companies in a specific industry the opportunity to showcase their products and services. They are held to educate, inform, or train attendees.

Conference 98

Conference Events Technology Technology 98

Alcor Mice

JANUARY 26, 2021

It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. Will your event be a B2B or B2C?

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

AltexSoft Travel

AUGUST 9, 2023

It achieves this by gathering, structuring, and distributing detailed travel product data from various sources. B2C vs. B2B booking software: What is the difference? B2B vs B2C travel platforms. Such software aims to streamline the process of sourcing, booking, and managing travel services. Competitive advantage.

B2B 52

B2B Platform Management Travel 52

AltexSoft Travel

MARCH 23, 2022

Often, the tour operator functions as a wholesaler, buying tickets, hotel rooms, and other travel products in bulk at discounted rates, combining them, and selling those packages in significant quantities directly or indirectly. Booking model: B2B, B2C, or combined. Components of tour packages. Booking engine for tour operators.

Booking 52

Booking Technology Technology Travel Agent 52

Gavel International

APRIL 17, 2023

1 ) To be clear, buyer personas are not the same thing as a target audience. 2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. Decision ─ By conducting thorough research, the buyer makes a final decision about which product or service is the best solution.

Prospect 52

Prospect B2B Social Media B2C 52

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits 52

Benefits Advertising Remote B2C 52

AltexSoft Travel

OCTOBER 27, 2023

Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.) Learn about Expedia partner solutions and white-label products by reading our dedicated article. Booking Holdings. A booking engine.

Platform 52

Platform Affiliate Website Online 52

Stova

MARCH 17, 2023

Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. In-house AV and production teams are a profit center for the venue so allowing a third-party production team means forgoing revenues.

Venue 40

Venue Contracts Contracts Online 40

Bizzaboo

JULY 18, 2022

Allison Crooker currently manages the development and production of content for VMware’s annual global events. Yvonne McNair, MBA, CSEP, DES, is Chief Experience Officer at Captivate Marketing Group and has more than 20 years of event production experience. Allison Crooker. Chief Experience Officer, Captivate Marketing Group.

Meeting 105

Meeting Events B2B Consulting 105