Remove Audience Remove B2C Remove Speakers
article thumbnail

Hybrid is Dead: A View from the Stage

Smart Meetings

Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Bottom Line. Innovative Solutions.

Remote 279
article thumbnail

40 Outstanding Event Industry Blogs to Follow

Endless Events

It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. For instance, the most recent volume is “All About Audiences” including how to attract new ones. Connect Association. All about event tech. Corbin Ball’s TechTalk. Campaignlive.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

By introducing the topic of the circular economy to the wider audience and making people aware of its potential to the economy, the organisers contribute to the agenda setting, pushing important and relevant subjects forward and helping to transfer knowledge within society. All aligned in order to keep it most engaging for the audience.

article thumbnail

How to Host the Best Partner Marketing Conference

Endless Events

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. They want their attendees or their speakers to help create unique content. I think a lot of people want that. Well, it’s not an easy task,” responds Nicole.

article thumbnail

#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). According to Yuri, ‘B2B and B2C events build significant change. The lower end of events—B2B and B2C—will also grow like the high-end events. B2C becomes B2B.

article thumbnail

7 of the Top Event Planning Conferences in 2021

Social Tables

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.