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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Data helps event marketers: Understand their target audience better.

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Hybrid is Dead: A View from the Stage

Smart Meetings

Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Bottom Line.

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MICE professionals

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8 Things You Need To Do Before Creating An Event

Alcor Mice

Think about important things such as: who your target audience is, where the venue will be, what your content will be. As workers of the industry it’s important that you know what your audience wants. At this stage, you should also start requesting proposals and quotations from your prospective vendors. BOOK YOUR VENDORS.

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Creating A Budgeting Plan For Your Next Event

Alcor Mice

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Once you know your target audience, you can start thinking of guests and speakers you can invite to your event. A good tip would be to build good relationships with your vendors.

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2019 Tech Conferences: The #1 Tech Events Guide

Bizzaboo

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The Annual is the largest non-vendor confab in the world, uniting the global SaaS community both online and off. How have data privacy measures evolved the way publishers build a relationship with their audience? Start Date.

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B2B Travel Platform For Corporate Travel Management

AltexSoft Travel

Corporate travel managers must consider factors like travel policies, preferred vendors, traveler safety, budget constraints, and approval workflows. B2C vs. B2B booking software: What is the difference? B2B vs B2C travel platforms. Different booking flow.

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Content that Consistently Achieves Goals

Gavel International

Who else may consume your brand through critical relationships, such as employees, vendors, and investors? Emotion allows a brand to establish a rapport with the target audience. 17)PRO TIP: When creating content, know who your audience is and the type of content you’re writing. Who loves your brand the most?

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