Smart Meetings

MAY 8, 2023

This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic.

Benefits 264

Benefits Meeting B2B Social Media 264

Dana Communications

JANUARY 31, 2022

Think of it this way: UGC allows you to market with your audience instead of at them. Be sure to get permission before sharing anyone else’s content, but think of all the money you can save by skipping the expensive photo shoots and stock imagery—all while promoting authentic content that will engage audiences and build trust in your brand.

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

JANUARY 31, 2022

Think of it this way: UGC allows you to market with your audience instead of at them. Be sure to get permission before sharing anyone else’s content, but think of all the money you can save by skipping the expensive photo shoots and stock imagery—all while promoting authentic content that will engage audiences and build trust in your brand.

Benefits 242

Benefits Tourism Tourism Social Media 242

Advanced Travel and Tourism

FEBRUARY 28, 2022

The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Consider the benefits on your organization of having both teams in sync and working towards the same goals. Especially for your stakeholders.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

JUNE 30, 2021

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Instead of speaking to your audience, you’re joining hands with them.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

MARCH 14, 2025

Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.

Platform 130

Platform Marketing Marketing Advertising 130

Endless Events

MARCH 11, 2022

However, many event planners still ask: what are the benefits of hybrid events? Additionally, planners can host hybrid events in several smaller venues in areas where their audience lives. Sponsors and exhibitors can also greatly benefit from hybrid events. Increased Audience Reach. Enjoy The Benefits Of Hybrid Events!

Benefits 194

Benefits Sponsors Platform Events 194

Smart Meetings

NOVEMBER 26, 2024

Most have multiple impairments, and that includes the audience and the speakers. I can’t tell you how many times I’m looking at pretty slides that are horrible because they have no contrast and the font sizes are wrong and you are alienating a portion of your audience. We can do better,” Sherrer said.

Registration 246

Registration Transportation Speakers Contracts 246

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Events Communications 306

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

OCTOBER 12, 2018

Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Nearly any event can be live streamed.

Remote 298

Remote Vendor Audience Events 298

Endless Events

JUNE 15, 2022

The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

DECEMBER 19, 2024

Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design. Alone in the Crowd?

Event Design 130

Event Design Attendee Planner Audience 130

Smart Meetings

AUGUST 31, 2021

Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual event technology over the past 18 months. We’ve had game shows and galas that have far outreached their regular live audience with virtual events, and this means more donations for their charity and more awareness as well.

Regulations 351

Regulations Virtual Events Planner Technology 351

Smart Meetings

APRIL 27, 2021

Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Numbers.

Sponsors 279

Sponsors Audience Online Attendee 279

Smart Meetings

AUGUST 16, 2021

One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.

Audience 279

Audience Rehearsal Attendee Planner 279

ADMEI

OCTOBER 4, 2023

What is a DMC and How Does It Benefit Me? As an event planner, you’re the expert in this craft —yet it could benefit you greatly to have a local ally who is the expert in your selected destination. What are the benefits of working with a DMC? To put on a successful event, you need both big-picture vision and an eye for detail.

Benefits 149

Benefits Vendor Destination Management Transportation 149

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard.

Platform 317

Platform Sponsors Social Media Events 317

Convene by PCMA

OCTOBER 5, 2023

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. RELATED: Do You Speak Attendee? Those will shift.

Audience 122

Audience Trade Show Remote Online 122

Endless Events

JULY 24, 2020

We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s a long-term lifestyle change that will benefit everyone involved.

Virtual Events 331

Virtual Events Events Networking Benefits 331

Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.

Production 291

Production Marketing Marketing Sponsors 291

Smart Meetings

MAY 5, 2023

Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. Programmed to Connect Rob Lowe Before the pandemic, people assumed that digital events were a great—and cheap—way to deliver content and educate an audience. It all comes down to knowing your audience.

Virtual Events 279

Virtual Events B2B Audience Trends 279

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

MAY 6, 2019

Event Live Streaming: The Audience. “In a sense, you’re creating a new audience, you have the in-person audience and the virtual audience”, says Brandt. So, it’s paramount you remember both these audiences and not just one of them. What does your remote audience look like?”

Social Media 316

Social Media Remote Events Audience 316

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Here’s what you need to define to get started with your event marketing strategy: Learn as much as you can about your target audience and create attendee personas. Increase their conversion rate.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

MAY 9, 2022

Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.

Communications 246

Communications Communications Audience Online 246

Endless Events

MAY 28, 2021

Priming your audience for a return to live events that don’t have the same scale and grandeur of the past, but are equally creative and definitely worth attending. Not to mention the additional benefits that the virtual option brings to the table. You can increase your ROI and offer more benefits to sponsors and exhibitors.

Management 334

Management Venue Events Planner 334

Endless Events

JULY 6, 2020

You can also get in touch with your audience before, and further develop that sense of community that is so paramount. But on the other hand, you still need to keep your target audience in mind. Having 1,000 relevant attendees is far superior to having 15,000 unqualified people in the audience. Be Upfront With The Event Agenda.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Smart Meetings

JANUARY 17, 2019

Benefits of Videoing Your Next Conference. Spread Information to a Larger Audience. The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Conferences are, by their very nature, limited in size and scope. Generate More Leads. Repurpose Footage.

Conference 242

Conference Social Media Promotion Speakers 242

Smart Meetings

FEBRUARY 23, 2023

We see organizations increasing their budgets to overcome rising costs so they can continue to benefit from the power of meeting. Get to know your audience on a deeper level. Great leaders know their audience, whether its customers, partners, board members or team members.

Organization 288

Organization Audience Preparation Planner 288

Endless Events

AUGUST 28, 2020

While virtual events might be far from where they will one day be in terms of technology, the benefits they bring to the table are very clear. One of the first steps that go into planning an event – regardless of the format – is defining the target audience. And You Can Connect With A Broader Audience!

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Endless Events

MARCH 15, 2019

There are many benefits to using chatbots. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Everyone always talks about audience engagement at your event. be sure to give your audience a glimpse behind the scenes of your event too.

Trends 314

Trends Automation Events Technology 314

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

JUNE 6, 2023

Asking for certain types of engagement from your audience can make the introverts in the room shrink into their seat cushions. During pre-Covid there was maybe a bit more tolerance for keynotes for panels, where audiences passively learned and took in all kinds of information.

Registration 289

Registration Audience Attendee Panel 289

Endless Events

MAY 6, 2021

The idea is that the technology companies realized they need to scale very quickly over the next couple of years, because it’s a very competitive space and they don’t have time to find their audience or build those bridges. ” The benefits are two-fold. ” What Event Profs Can Bring To Tech Companies. .”

Event Technology 334

Event Technology Technology Technology Events 334

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Audience demographics and attendance figures. Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

FEBRUARY 28, 2023

So let’s give your audience what they want. What made your audience fall in love with your brand? Why does your audience want to attend this event? Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits. People are aching for events.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304