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It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.
Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. In recent past episodes, we covered several 202o trends in the industry, including marketing and design.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Consumer Trends to Watch for This Year. As professionals, we should always be aware of the ongoing trends and how they can impact our business. Click To Tweet.
The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Consider the benefits on your organization of having both teams in sync and working towards the same goals. Especially for your stakeholders.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Instead of speaking to your audience, you’re joining hands with them.
Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! We are going over a variety of ideas that you can implement to go green and jump on the sustainable event trend. Other ideas will take time but are so worth it! .
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Sustainability is more than a trend; it’s an important value that has turned into almost a moral imperative to pay attention to. Increased Audience Reach.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events? Each gets full, undivided attention.
Also, don’t forget to help them learn new skills by investing in their training, which will benefit everyone including the business. Venues are no longer static places and must adapt to the dynamic needs of both the host and the audiences. The trend of creating memorable experiences is sweeping through both big and small events.
Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design. Alone in the Crowd?
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media.
Here are takeaways every meeting professional can benefit from. Top Trends Impacting Hospitality, Tourism and Events. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending. Consumer trends say doing good is no longer enough—you must do no bad. Shawna Suckow. Do Good, But Also Do No Bad.
Just ask any production house that was hired to deliver broadcast-quality experiences to audiences during lockdown. These examples are indicative of the overall trend and recognition that in-person connections are more important now than ever as people try to make up for time lost due to Covid. Read More: The Future is Hybrid-ish.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Nearly any event can be live streamed.
Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s not just a trend for events or education.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. Event Marketing Roles : Specialists who promote and market events to target audiences.
One of the biggest trends event profs can expect for 2021 pertains to expectations. No, no, no: as we enter a new age of events, where virtual will invariably remain a crucial part of what we do, audience expectations will continuously increase. But the 72nd edition saw no physical audience. Credit: GettyImages.
But beyond these technical benefits, AI has the potential to enhance cultural inclusivity and diversity in corporate events. Transformative Impact of AI AI can analyze vast amounts of data quickly, identifying trends and preferences that human planners might miss.
You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. The benefits of hybrid events. It sounds like you could benefit from virtual attendance at events – but your speaker is the one who attends virtually, rather than event goers. But, it’s not just for the VR-buffs.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Data helps event marketers: Understand their target audience better.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. RELATED: Do You Speak Attendee? Those will shift.
After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. A robust, permanent digital community has numerous benefits from an events perspective. Create the Space.
Being so, we’ve put together this list of catering trends to help you hone in on what matters to audiences now. Whether you’re planning a wedding, a conference, or an anniversary dinner, these catering trends can help you stay ahead of the curve and craft experiences that people won’t soon forget. Are there new trends emerging?
If you’ve been paying attention to the event trends set to redefine the industry, you’ll know that hybrid is up there with the most relevant. These complex experiences will marry the benefits of live and digital, an inescapable new paradigm brought about by the pandemic. Answering Hybrid Needs.
New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in event app platforms. ” The benefits are two-fold. “Not only do veterans intuitively understand the audience, but they come with the connections built in,” says Nick.
She broke down the top five trends planners should look out for, and explained how they can incorporate these trends into their meetings. She went on to guide the audience through a few practices centered around three pillars: mind, body and breath. It benefits both sides in telling the story of the southwest.
That is why we focused on truths rather than trends.” Architecting Choice Audiences desire choice and want to be involved in selecting the various pathways available to them. These tools, when leveraged effectively, can help audiences reduce complexity and make confident, informed decisions.
At PRG, our skilled corporate events division has utilized a myriad of innovative technologies to achieve this, which can greatly benefit event planners and producers. It also has the added benefit of being more dependable, so technicians are able to lamp down projectors when not in use. In 2020, First Insight Inc.
More than ever we are seeing conference breakout sessions used to create a more personal feel that feeds off participation and involvement from the audience. Allowing choice results in more participation and higher levels of audience engagement because the audience is genuinely interested in the topic. Let’s jump in!
We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Regularly review and update it to reflect changing circumstances, trends, and goals.
As the first point of contact for event planners, Syd Griffith, Karmen Jericevic, John Pistotti, and Ambre Wade know how to decipher what their needs are and how to create solutions for better virtual audience engagement. But when talking about virtual versus in-person, costs and benefits differ. ” She highlights another trend.
Don’t force anything they do not like or know on them just because it’s the newest event tech trend. That way, you use the analytics of your event to benefit the attendee, not just tracking them for tracking’s sake.” Choosing one over the other will depend on which one your audience uses.
From CBD wellness retreats to cannabis at HR conferences, events are experiences that can benefit from intentional design with cannabis in mind. I think for the first-time planner incorporating cannabis, it doesn’t matter how liberal or accepting your audience is,” she continues. Bud’ if one thing is clear, cannabis is here to stay.
And no, this isn’t a trend that’s exclusive to consumer goods. Sustainability benefits the environment, of course, but it should benefit your brand, too! Offer a handful of events near areas where your audience lives. Sustainability is a hot-button issue for consumers around the globe. Take Your Event on the Road.
It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Post-event surveys can be much more than just a measure of whether the audience had fun at your event. Secure Your Sponsors through Marketing. Click To Tweet.
In practice that meant a robust lineup of think tanks and panel discussions on trends and deep dives into digital marketing by way of Adore founder and Creative Director Lisa Larson; environmental, social and governance priorities from Hilton Director of Sales Ava Setzer; and AI adaptations from Endless Events Chief Event Einstein Will Curran.
According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Virtual trends have been rising over the last few years as an extension of a trend that started pre-pandemic. Amplification: The impact goes beyond the event itself.
It aligns with customer service trends to streamline processes and remove friction. Putting resources behind measures to protect guests’ personal and financial information will help build trust and protect your hotel’s reputation, especially among meeting and event planners, an all-important B2B audience.
The events industry continues to evolve at a rapid pace and the best way to keep current is to look ahead and anticipate the trends coming for this year. AI — Artificial Intelligence (AI) is not a passing trend — it has become an indispensable tool. Even more, our audiences are changing.
Events can be a powerful tool for delivering sustained engagement when they are considered as part of a series, with each individual function feeding into an invaluable central pool of content and audience data. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
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