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So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? Offer Personalization Before, During and After the Event Engaged attendees are actively involved in designing their event experience.
Several weeks before the conference, I scheduled separate 30-minute interviews with the six panelists to educate myself about the issues surrounding the session topics and to discover what they could bring to the sessions that would likely be interesting and useful for their audience. Face The Fear—Then Change Your ConferenceDesign!
Here’s an independent review of my conferencedesign work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.)
Much as I would like to tell you that participant-driven and participation-rich event formats are common these days, it just ain’t so. Participant-driven and participation-rich events are messy and, by the standards of a content-dump-into-listeners-ears event, relatively inefficient.
In addition, audience attention remains high because the presenter and their material is changing every five minutes, well within the ten minutes Bligh and John Medina cite as a maximum before listener attention flags. Want to see my 6 minute 40 second Pecha Kucha presentation Face The Fear—Then Change Your ConferenceDesign!
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