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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. App Adoption. “We talk quite a lot about apps in our industry, don’t we?” ” Well, he’s not wrong.
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. With virtual events, they become an even bigger ally, particularly where virtual attendee engagement is concerned. Gamification Wins.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience?
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking.
Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Define your event goals and KPIs. Prove the value of event marketing to decision-makers.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.
While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. Defining a Good Hybrid Event.
Know your audience. Conduct surveys, analyze behavioral data from past events, talk to registrants and read comments they post in chat. Make sure it stays true to audience needs. For example, enrich live events with prerecorded content by thought leaders. Capture the energy of live events. Have a back-up plan.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. We will also see a rise in using recycled materials for event design.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
Another Monday, another Event Tech Podcast, today we are telling the story of Crowd Mics for events! Everyone can relate to the annoyances of sound during a live event. Whether it’s the speaker, the audience, or the AV company, these little glitches affect everyone. Is this an eventapp? Yes, do both.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using eventapps to stay organized, and leveraging social media to reach your audience. What Is Event Marketing? Why Does Event Marketing Matter? Ready to get started?
Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. But features like AI-powered matchmaking can also be used to pair exhibitors with complementary offerings or shared target audiences. Event Tech Lives Startup Launchpad is an example of this. Tag-team Pitches.
This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. You also need to create a way for engagement to happen, ideally via the eventapp. And you need to set expectations about how your audience can participate.
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. Try asking event goers to give you access to their smartphone playlists upon check-in. Worried they wouldn’t use it?
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable. Those who don’t are only inviting failure.
Such a space can enrich the visitor experience at a given event. For example, if your event is about sustainability, you can educate and inspire visitors by curating a space for books which showcase the wide spectrum of sustainability. Sustainability was an important talking point at Art Basel. Audio experience.
Wouldn’t it be great if you could get instant audience feedback throughout your event? Modern technology answers the call with innovative audience engagement tools. And you can do it without intruding on valuable event moments. This article provides a blueprint for capturing audience sentiment in real time.
Bogue noted that breaking through the daily blizzard of email and online ads requires that event organizers simplify the choices potential attendees must make, and the process for responding to a call to action. Having too many possibilities overwhelms people,” Bogue told the IMEX audience.
The Spring 2023 research compiles the views of corporate, association, academic, and third-party event planners from around the world. Another interesting conclusion from the responses of the 275 planners, who came from the U.S.,
Case in point: On the Bizzabo platform, 51% of events in January 2023 were virtual. of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020) 93% of event professionals plan to invest in virtual events moving forward ( Bizzabo , 2020) 80.2%
They used the event’s meeting app to channel content to participants through a character named “Sparky the AI reporter,” which had its own tile in the eventapp. Within an hour after the event’s conclusion, Rose and his team were already evaluating feedback from the event and providing analysis to the company’s CEO.
First, decide on a primary goal for the event. Sell more of your products/services during the event. Educating your target audience about something. Build a list of sponsors and exhibitors you want to participate in your event, and conduct thorough research to understand whether they are a great fit for your event.
The Complete Guide to EventAudience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. But what hasn’t changed is the importance of keeping your attendees engaged throughout your event lifecycle to increase ROI.
Striking the right balance between likes and dislikes starts with understanding what, specifically, attendees like and dislike about event gamification. As you begin planning your next event, juggle these likes and dislikes to ensure your event remains accessible, enjoyable, and valuable to a diverse audience with different preferences.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Not sure what your goals are?
ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Educating your audience.
Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Events have never been more critical. Is your strategy ready for what audiences expect in 2023?
Hybrid events allow teams in multiple office locations across the country and around the world to gather in a meaningful way without the expense of travel for attendees. A hybrid event goes way beyond simply live streaming , which is broadcasting a live event in real time to an online audience.
As with any campaign or initiative, the first step in producing an event is identifying your event goals. These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Educate and Delight Customers. Increase EventApp Engagement. #
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement. Offer an exclusive eBook to event attendees.
Social media platforms like X (Twitter) and LinkedIn can be helpful here, as comment threads naturally invite discourse and your audience is likely using them to share articles and insights already. Lastly, be sure to include your audience. Your event technology should support all of these efforts.
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Audience Reactions According to Bizzabo data , 52.9%
Here are some key steps to follow when asking for sponsorship for an event : Identify potential sponsors: Conduct thorough research to identify companies or organizations that align with your event’s theme, purpose, or target audience. Consider local businesses and larger corporations with a history of sponsoring events.
Is it to generate leads, foster networking, educate participants, launch a product, or something else? Audience Analysis: Understand the demographics, interests, and preferences of the target audience to tailor the conference content and experience accordingly. need help with audio visual?
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