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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Make Magic with EventTechnology. The good news is that you can deliver that dream through the proper use of eventtechnology.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
At events like IMEX America and MPI World Education Congress , we see this shift in action: virtual attendees aren’t just passive spectators but active participants, with real-time Q&As, curated meetups, and interactive content, creating a harmony across physical and digital spaces.
MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. CONTINUING EDUCATION UNITS MADE EASY. Attendance tracking helps exhibitors and sponsors understand their audience better.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual eventtechnology over the past 18 months.
My sister is a teacher in northern Nevada, and there are so many education problems that revolve around hybrid solutions. Even though the issue feels a lot like this: So we were both in positions to have an educated conversation on the topic. We both considered the benefits as well as the difficulties of hybrid events/learning.
“When you look at event apps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. So, what are some questions that event planners should be asking event platforms when in the RFP phase?
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Define your event goals and KPIs. Prove the value of event marketing to decision-makers.
In the context of today’s corporate, nonprofit and for-profit world, events allow participants to turn slogans, products or ideas into tangible experiences. Brands use events to showcase their achievements, personalities and missions while delivering their message to a captive audience. The Changing EventTechnology Landscape.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Using VR for virtual events can be a complete game-changer. Audiences are growing increasingly tired of 2D digital experiences and missing the level of interaction made possible by in-person events. Introducing this exciting tech into attendees’ lives circumvents many of the challenges posed by virtual events.
Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Exhibitors could use a badge scanner to make lead retrieval easier, a big step up from collecting business cards.
Aside from the basics, what do attendees expect from this event? Data tracking for ROI: Eventtechnology is a must to track attendee engagement. Some venues will supply scanning technology, while others will ask you to bring your own. Maybe you’re throwing a big educational summit.
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.
Lisa Delpy Neirotti: ‘The positive results include more far-reaching events with often larger audiences.’. The global pandemic forced event planners to think differently and to embrace technology to offer an engaging online experience. Let’s try and do all the things for a virtual event. Lisa Delpy Neirotti.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Simply scroll through for images and tips to get the inspiration flowing for your next corporate event. Source: Encore EventTechnologies. With some 18,000 people attending the IBM Impact Conference, every aspect of the event must engage huge amounts of people. Ministry of EducationEvent – Republic of Maldives.
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Platforms with higher ROI may be a better option unless X is a primary engagement tool for your audience. Campaign budgeting.
If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. The way we see it, collaborative learning spaces should be a part of every event. What are collaborative learning spaces?
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. In fact, he predicted that when the dust settles and more virtual platform companies have acquired or been acquired, virtual events will be more frequent and engaging than they were in 2019.
We created internal SWAT teams to be experts in certain areas and really doing a lot of education internally. And then what we really quickly did was we started sharing that with our clients and our partners, putting on sessions, doing education around what is a virtual event? How do you have a successful virtual event?
Here are just some of the benefits of using virtual eventtechnology : Better Production Quality: Event software gives you the power to host or stream high-quality virtual events. Increased Audience Engagement: Event software makes it easier to engage virtual audiences. Event Compatibility.
And what better way to kick off a new year than with an event tech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski. It’s 2022!
Leverage technology, personalization, visuals and more to maximize impact Capturing the attention of target audiences is harder than ever in today’s attention economy. Here’s a more in-depth look at these actionable tips for creating unforgettable meetings and events to secure the win in the attention economy.
The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today. Christian Seidenstuecker JOKE Event AG ( @ CSeidenstuecker ). Lindsay Martin-Bilbrey of Nifty Method Marketing & Events ( @ lindsaythecmp ).
Read on to learn more about some of the top event planning conferences that 2021 has to offer. Discover some of 2021’s top event planning conferences: 1. It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy.
” “That can happen throughout the event itself as well. We do a lot of education on the platform. Anything that you would’ve done in the office or at an event, we’re doing on our platform. You can see attendees’ little avatars at the bottom so the presenter can feel part of the audience.
On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations. to 12:30 p.m.
On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding eventtechnology platforms and online experiences. To hook and WOW audiences.’ .
And which ones got the most love from the audience? Follow our iconic hosts from this week’s special episode of the #EventIcons anniversary: Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). The Story Behind The Redesigned World Education Congress.
With Carina Bauer Design with Intent David Peckinpaugh Greg Bogue , Maritz Enterprise vice president of brand, experience and innovation ecosystems, has been evangelizing the idea of moving from designing events for audiences to designing with them. It could be education. What do people see as worthwhile?
A more accurate assessment might be that the future is whatever format engages audiences most effectively. And in many cases that is indeed streaming—but the product could be called webinars, experiential communication or video education.
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement. Use highly-rated virtual event software. .
Unlike ChatGPT, where users begin by facing a blank line, Spark offers users pre-programmed questions about, among other things, the type of event, its goals, and target audience. As users fill in basic event information and Spark almost instantly generates an agenda, Borelli said, “It’s a wow thing.”
If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right eventtechnology platform. If there’s someone you have in mind, reach out to them as soon as you have an event date. Promote Your Event Where is your audience?
Will People Change Their Lifestyle for VR Events? Today, we have an audience question. Jorge Pakk asked, ‘Do you believe people will change their lifestyles to attend (educational) VR events?’ Will VR change the events industry?” “I There are so many educational opportunities. Will agrees.
Discover 5 event planner marketing strategies you need to know: 1. No business can be successful without a clear target audience to serve. In event planning, this means determining the types of events that you can produce most successfully, as well as the clients that you can produce them for. Find your niche.
I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and eventtechnology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. Did anyone learn anything? And how would you know? An EventTech Chat discussion.
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. leading up to the event. What do they care about?
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.
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