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Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!
MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. CONTINUING EDUCATION UNITS MADE EASY. Attendance tracking helps exhibitors and sponsors understand their audience better.
Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.
And what will you do to keep your sponsors happy? Make sure your virtual event covers everything they were coming to experience such as continuing education classes, the speakers they were looking forward to, networking opportunities, and product demos. Consider Your Sponsors and Exhibitors . Virtual Sponsors.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. Whether they can’t afford the time out of the office, they want bite-sized one-hour education, something that they could listen to while they’re driving. The Beginnings.
Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer. I couldn’t just turn off and start doing emails, even for the educational sessions. What went right and what went wrong? They tell it all!
Attendees can experience some me time in a space built into the conference where they will meet each other and connect, and you provide a great opportunity for sponsors to get that one-on-one connection with branding incorporated. This is another opportunity for sponsors to incorporate their branding. Something for Every Body.
Not only do they talk about this particular event platform’s solutions, but they also nerd out about data analytics, virtual audience engagement strategies, and the ROI of virtual events. These events have a lot of educational content, lots of different tracks, or breakout sessions,” he says. Press play and join them!
Other platforms have really expanded on what it means to be a virtual exhibitor or a virtual sponsor.” ” “I would also say that being able to connect the conversations that you’re having in the in-person venue to the virtual audience will be more important than ever. ” Attendance Tracking In Hybrid Events.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. The educational MICE stream was hosted by VDVO and covered key topics on the current agenda.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).
Also, it’s very easy to please your sponsors with the tools that they give you.” And the best show for our attendees, partners, and sponsors.” We do a lot of education on the platform. You can see attendees’ little avatars at the bottom so the presenter can feel part of the audience.
Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Data helps event marketers: Understand their target audience better. Increase their conversion rate.
In the process, you’ll also want to define your target audience clearly, since this is a stepping stone for many aspects of planning and execution. Do you just want a speaker talking to the audience? Do you want the audience to engage? Be educated, ask questions, and look for the best possible deal. Conclusions.
Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Organizer/Sponsor Benefits. Rewarding attendees for desired behaviors can increase interaction with sponsors and messaging. Read More : New U.S.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.
One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents.
Arguably the most overwhelming part of planning a hybrid event is the fact that you have to plan for two audiences. But we cannot stress enough the importance of giving both audiences the same amount of love. But now that planners had time to learn the ins and outs of virtual audience engagement , there’s no excuse to fall short.
She said, “This isn’t ideal, but, I have a captive audience of customers and suppliers that want to meet. One way in and out, which provided max safety and visibility for sponsors. Used restaurant for education sessions. Ballpark digital signage for conference logo and sponsor info. Where else can we do this?”
Think about it: you’re now going to great lengths to provide virtual and hybrid audiences with broadcast-quality videos. The content you’re bringing to the table has value; it entertains, educates, and resonates with others in ways we can’t even fully grasp. Well, you can do it too!
In the app, participants build their schedules, check in to sessions, complete surveys and connect with speakers, sponsors and one another. The process of preparing for continuous education involves gaining in-depth knowledge of various aspects of meeting and event planning, from tactics to strategy,” she says.
Very little thought went into the virtual audience’s experience, their ability to network amongst themselves and the other attendees, the quality of the stream, and the way content was delivered. In its early days, hybrid meant little more than a live-streamed in-person event. So what does this mean for the events industry?
It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. And chances are, some of your audience fits in that bubble. This means you can offer access to all of this existing content to your target audience. Know Your Worth.
Who to thank—event sponsors and employers. Use them; it will help your posts reach a wider, engaged audience. Writing an event report can be fun and interesting because you get to take the most important things from the event and translate them into something valuable for the audience. Include: An event overview. The location.
The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship. I definitely expected our members and sponsors to be more excited to participate at the first show back post-Covid.
And even though planners have been avidly consuming educational content on the topic, there are still misconceptions going around. For instance, you probably read every article under the sun teaching you about virtual audience engagement, sponsorships, speakers, and more. Exhibitor/sponsors onboarding materials .
If you get that live engagement, it makes your sponsors happy and you can get more sponsored dollars. Now, we have years of catch-up in terms of education. With virtual, we’re going to see people who are just consistently providing content on a regular basis, providing value to an audience.”
Life Sciences Trainers & Educators Network Annual Conference. For a corporate stage design reflective of conference themes, look no further than the Life Sciences Trainers and Educators Network Annual Conference. Ministry of Education Event – Republic of Maldives. TTI Success Insights Conference.
Engaging the audience , activating sponsorships , creating exciting happy hours …all of this now requires extra pivoting. And each of them offers the audience a specific set of advantages. And these are also great for sponsors. Let’s talk about education and workshops. These are very educational as well.
The global professional organization officially launched 50 years ago in 1973 in that very city and has since grown to include more than 2,000 members, delivering research, education and networking. Andre Norman danced out the emotions from his presentation with the audience onstage.
The event was re-invented from the ground up,” says Jennifer Minzey, vice president of education for MPI Southern California. Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says.
I travel to events to network with my peers,” we are told time and time again, “but my boss will only approve my travel if they see a lot of education options.” “I We can create the right balance of connection and education by adjusting our program formats. I don’t want to approve a boondoggle,” bosses say.
Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. What are ways you ensure your sponsors are treated like partners? They also own ThinkGeek. Connect Marketplace.
You can see your schedule, maps, maybe there’s some audience engagement and networking. “Planners have to worry about their sponsors, stakeholders, executives, and attendees. “Event technology companies should step you through creating custom reports and educate you about event data.
Moorland created the Association for the Study of African American Life and History (ASALH) that later sponsored a national Negro History week in 1926. ABHM presents a tremendous opportunity for planners seeking to provide their attendees with an enlightening and educational experience. when the Harvard-trained historian Carter G.
A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. But she also has clients who are highlighting just a handful of sessions for at-home audiences.
But my point is that you can provide education and support to the event industry and event planners, and concurrently, you can also empower them to embolden and strengthen their own brands.” Because of those limitations being removed, you can actually engage with your audience much more than you could in person.
This sophisticated outing built on the friendships developed at the opening reception sponsored by A2 Events on the greens at PGA National the night before. James left the audience with one more piece of advice. Meaningful connections ensued. Luxury is about experiences, not things,” she said. Don’t forget to pamper the planner.
You should approach sponsors at this early stage as well. This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. And you need to set expectations about how your audience can participate. Educating your personnel about sustainable event practices also goes a long way.
Especially because one of the biggest concerns with virtual events is audience engagement. Not only will one keep your event interesting, but it will also make your audience happier and eager for more. Just because you can rock a stage does not mean you can rock a camera with no audience, with no feedback from the audience.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience.
Although this might be a bit of an extreme analogy, the idea that as event planners, we can control who has access to certain events, education, networking opportunities, arts, culture and content based on their vaccination status, has eerily similar connotations. Are we even legally allowed to discriminate on vaccination status?
As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. “Bringing your events into a community allows for all of your attendees, sponsors, or vendors to play a bigger storyline in your overall event strategy. Audience engagement , too, is all about community,” Brandt adds.
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