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Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.
Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
Tradeshows have been a crucial aspect of the business world for centuries. In the context of tradeshows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in tradeshows is important for several reasons.
A tradeshow is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness.
Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Read More : Educational Support Elevates DEI and Could Alleviate Staffing Issues “This is a business issue,” DeShields said.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. TradeShows Are Looking Forward to a Tempered Boom. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are.
Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. When planning experiential events, you need to think about your specific target audience.
Planning two mega-shows back-to-back during a pandemic was a learning experience. Our audience needed the show; the industry wanted to meet,” she said. Read More : Live Shows in Las Vegas Are Back and Beckoning. All-Day Education. Read More : Tales from Las Vegas: Jewelry TradeShows and LVCC’s Comeback.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. For those respondents, “learning” or “content” resonates more than “education,” he said. Those will shift.
The new business model for tradeshows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways. to 12:30 p.m.
“But I think as we’re moving forward, we’re seeing 3D tradeshow platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Tradeshow success largely hinges on the efficiency of the team behind it. This guide makes the exercise easier by defining the 5 best practices for getting your audience glued to your event. And you need to set expectations about how your audience can participate. Create the Ultimate TradeShow Team.
Out of multiple conversations and in-depth research, the task force passionately unveiled an educational tool to bring awareness of the DEI initiative to ESPA and the hospitality industry overall. DEI impacts the hospitality industry with the three pillars: education, inclusive marketing and supplier diversity.”
Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the tradeshow doors this month. MPI’s World Education Congress will open at the new 550,000-square-foot CAESARS FORUM conference center the following week. Conventioneers Return. Proven Safe. Mike Massari.
Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. How do you keep virtual audiences engaged?
Make sure your virtual event covers everything they were coming to experience such as continuing education classes, the speakers they were looking forward to, networking opportunities, and product demos. This is going to look a lot different than your traditional tradeshow hall. To truly engage your audience you can do more!
And then when you design something, be it the strategy, the design phase or the execution phase, you should have an awareness of your audience and all of their eccentricities. “From when you look at brand execution and how brands are looking at the world and how they’re attracting a new audience. What is unique to them?
Three and a half months prior to my client’s largest annual tradeshow, we were notified that the San Diego Convention Center would be unable to host the program due to it being used as a temporary Emergency Intake Site. Used restaurant for education sessions. Changing the date or city was not an option.
Virtual tradeshows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Swapping the show floor for a virtual space doesn’t need to be a headache, nor should it hinder your attendees’ expectations of a tradeshow, which is where this article comes in.
Smart Meetings walked the tradeshow floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the tradeshow floor around her. “By It could be education.
These platforms help you manage online events from beginning to end, from conferences and summits to sales kickoffs and tradeshows. . Increased Audience Engagement: Event software makes it easier to engage virtual audiences. Your event content is still crucial to attracting and engaging your audience. .
Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.”
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
Tradeshows are good for business. They educate, raise brand awareness, build relationships, expand reach and… generate leads! By attracting participants who are interested in your product, tradeshows pull in naturally vetted target audiences and create a productive selling environment. Lead generation.
The deficiencies of meeting planning textbooks and education. They assume that the core purpose of a meeting session is to transmit content to an audience. In my opinion, meeting planner education is deficient. Planners could be educated so they can help their clients with meeting design. I have little competition.
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. But features like AI-powered matchmaking can also be used to pair exhibitors with complementary offerings or shared target audiences.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
Then you must not be regularly attending tradeshows. We’ve put together a list of the 15 top annual hotel tradeshows with a synopsis of what they cover and where they’re happening in the world. Hotel, Motel & Restaurant Supply Show of the Southeast. Where: Myrtle Beach, SC. Wellness and balance.
Rather than being disheartened by these challenges, we’ve chosen to initiate a dialogue and educate our clients. Here are our suggested lead times for various types of events: Large-scale events (like conferences and tradeshows): 9-18 months in advance. Our goal is to help you excel in your event planning endeavors.
It's a reality that organizers of the SEMA Show , which takes place November 5 to 8 at the Las Vegas Convention Center, know well. During the show, SEMA's political action committee, SEMA & PRI PAC, will host a watch party on election night for donors. The team at Kansas City, Mo.
Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.
They may say they are participating ‘because we always go to the tradeshow; because this is how we have done it for 20 years’. It’s important to sample the right audience. Another example is tradeshows. When I talk to clients, I ask how they measure the success of their tradeshows.
For the report, Freeman surveyed 453 event organizers on a range of topics, including how they ranked their challenges and priorities and how they think about their audiences and specific elements of their meetings. Innovators are more likely to change up their educational formats. I think this is really critical,” Holsinger said.
In late March, Mandi Graziano, vice president for global accounts for Hospitality Performance Network, got the kind of news no one wants to hear: The San Diego Convention Center (SDCC), where a client’s biggest tradeshow had been scheduled to be held, would not be available.
They work in a range of industries — industrial, education, consumer goods, and health care, among them. Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign.
Planners responding to the latest Recovery Dashboard listed pulling off virtual events —like the National Electrical Contractors Association’s first virtual tradeshow – as one of their accomplishments during COVID-19. The planner added: “We provided a space for recognition, rejuvenation, and education.
In fact, studies show using event technology can: Decrease costs by up to 30% Increase planners’ productivity by 27% Increase attendance by 20% These technologies help event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.
We started coming back with in-person events as of April 2021 and have steadily increased the number of events and audience sizes since then. Trade-show floors have been packed as vendors want that face-to-face [interaction] again. Attendance has been a mix.
The show has not taken place the past two years, but the association offers special content online under the banner, “The Show to Go.” ” While many tradeshows have rolled out virtual versions of their in-person events, that option was never on the menu for the National Restaurant Association Show (NRAS). “We
PCMA Convening Leaders 2022 got into full swing Monday with a fun run, engaging keynote presentations from Ronan Farrow and Paul Galloway, educational sessions, and one big surprise — a few numbers by singer and dancer Paula Abdul. In-person attendees reconnect during a Happy Hour Monday in the CL Promenade at Caesars Forum. RonanFarrow ?
With the return of in-person tradeshows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?
For example, if your event is about sustainability, you can educate and inspire visitors by curating a space for books which showcase the wide spectrum of sustainability. I assume most people are familiar with the audio guides at museums and destination tour guides, but not as part of a tradeshow.
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