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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? Ask For Feedback, Then Act On It.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Incorporate Sponsors Into Your EventApp.
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. One of the greatest challenges the future poses is hybrid event interactions. ” Will interferes.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee tracking starts at event registration.
Virtual event planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. We’ve already covered certain aspects of how to turn your in-person event into virtual.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? The Lowdown on Event Tech Security. Grab it here !
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Eventapp platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among eventapps. Investments in event platforms are a double-edge sword.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
It’s Monday, which means it’s time for another episode of the Event Tech Podcast! Will is really excited to talk about event staffing today. Far too often have they seen one person do a job of multiple people at events. It’s Time To Talk About Event Staffing. Sometimes, they were that person themselves!
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it.
This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022.
Ladies and gentlemen, it’s time to talk event tech on a budget! And if the Event Tech Podcast is your Bible on all things technology related to the industry, today we bring a brand new gospel. Not to mention the sort of technology you’d want for a large scale event! EventEvent Tech On A Budget: Where Are We?
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Set goals before event marketing commencement.
As we kick off 2018, we’re excited to discover a lot of new event ideas for 2018 to energize our event planning. More than the technology itself, it’s really great to finally see innovations in personalization and customization gearing up to be the central theme in this year’s events. Click To Tweet.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. And what do NFTs have to do with events?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Preparation is everything in events. Click To Tweet.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. How about SMS as a notification channel?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. social media wall).
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
Because after producing dozens of successful virtual events over the past few months, we’ve learned a lot! Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. And now more than ever!
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.
Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. From DJ To Event Management Company.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. Technology is starting to play a big role in event planner networking.
It will reshape how we use our mobile devices and 5G at events is going to be a huge deal. So what does 5G have to do with events? In today’s episode, Will Curran and Brandt Krueger have a very interesting conversation about mobile advancements and 5G at events. They will also discuss folding phones and their uses at events.
This week we are celebrating the new year and looking forward to 2018 event industry trends. In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. PS have your seen our guide to 2018 Event Trends ? Diversity in Events.
Fifty-nine percent of event planners say environmental responsibility impacts their event plans. Here are ten ways to make your next event sustainable without sacrificing the attendee experience. Your sustainable events pledge needs to be super obvious. Events have a pretty big environmental footprint.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! Every event is collaboration.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.
Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What are you trying to accomplish with your event strategy? What are my goals?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
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