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One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
Now, let’s explore how to achieve a higher retention rate and therefore increase your event ROI through six actionable steps. If you want to increase attendee retention, you need to figure out what makes your audience come back. And once the event is done, they’ll look back on it with fond memories.
Whether you’re a seasoned event professional or embarking on your first conference planning venture , mastering the art of conference management is paramount to creating impactful and memorable experiences. Understanding the Dynamics of Conference Management What is Conference Management?
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Whether it’s picking out the right eventmanagement system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Your Guide to Choosing the Best EventManagement System.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how eventmanagers can track their attendees and the most significant benefits of attendee tracking. MEASURING AUDIENCE ENGAGEMENT.
If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? The Lowdown on Event Tech Security.
Event planners opt for Zoom because of their budgets, especially if they’re only planning a one-off event rather than a series of virtual experiences. With the rise of virtual events also came the normalization of on-demand content : a ‘Netflixization’ of events. 10 Benefits Of Event Platforms.
The final step in the eventmanagement process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. In a digitalized world, planning singular annual events is becoming an outdated approach. Multi-Event Marketing Strategy.
Will you be expected to offer easy access to the app, but lock it down? Clearly defining the level of privacy expected within the eventapp will help you create an RFP that ensures security takes top priority. Is social sharing within the eventapp encouraged, or restricted? Social Media. Content Development.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Use an eventapp to measure engagement.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Picking The Perfect Event Venue.
The 15-year special was hosted by no other than the CEO and Founder of Endless Events, Will Curran. Three members of the Endless team have also kept him company: Keaton Watson, Director of Sales and Operations, Karmen Jericevic, Sales Development Manager, and Sonja Hayden, the Director of Content. From DJ To EventManagement Company.
Who are they and which brands would they like to see as your event sponsors? Choose brands that share their core values with your audience. Who has sponsored events similar to yours? Is it increased brand exposure, lead generation, or data insights into your audience? . Think about your attendees. Do some market research.
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. As a bonus, here’s our free event planning checklist.
Eventmanagement software can potentially make an event planner’s job more efficient. In July, we discussed this exact issue in the episode, Why is there no good event software? What Does Joi Bring to EventManagement. For Will, custom integrations can make a huge difference in eventmanagement software.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
. “I think the metaverse will reduce the number of event platforms currently on the market. No one wants to download another eventapp.” ” Simply put, there’s ROI in audience engagement. Next up are smart glasses and AR for events. And that’s what the attendees want as well.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: Plan Events Virtually.
Eventmanagement is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of eventmanagement, practical strategies, and the latest technology solutions shaping the future of events.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Hybrid Events Work With Any Budget. A hybrid event work with any budget. During your event. After your event.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using eventapps to stay organized, and leveraging social media to reach your audience. What Is Event Marketing? Why Does Event Marketing Matter? Ready to get started?
It also allows them to share your updates, event information and connect with others all over the world, building your audience and reach for your events while increasing engagement. By using effective project management you can reduce overall planning and cost of your event. Digital Event Planning Benefits.
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. You can use a viral waitlist app to manage your future community members. Step 2: Find A Community Manager.
Since its founding in 2010, EventMobi has expanded its reach to over 30,000 corporate and non-profit event planners. Its full suite of eventmanagement tools includes event registration and check-in, advanced analytics, mobile eventapps, customizable branding and design, engagement and networking tools and more.
Let’s start at the beginning and take a look at some standard considerations for safety and security for event organizers. Have a risk management plan in place for each event. Spreading out the audience, and having additional event security to cover the larger area can reduce some of that risk.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
At a two-day virtual conference that I managed, we had yoga on the second day. That’s an important part of it, but we want to design connections between the audience; design opportunities for the audiences to interact. You gave your online audience the worst seat in the house and expected them to be happy with it.
She and her team of three planners welcome the unique challenge of creating memorable education and experiences for other event planners and suppliers—a particularly tough audience to please. “We Get ’Em to Tap the App Lastly, Conway is enhancing the eventapp to become a strong experience-support element.
Event profs now use sophisticated tech like profile matching systems to gather like-minded attendees and automated handwritten thank-you notes for that extra post-event service. Jump into the article to learn more trends in event tech. Don’t Fall for These 5 EventManagement Mistakes. Click To Tweet.
Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
All these have business repercussions, such as the institution of a more predictable and more transparent business model and the establishment of the importance of value as a driver in events. Both technology and the management expectations have also taken center stage. The Event Engagement Guide. No Crisis in Crisis Management.
Grouping cybersecurity vendors next to cloud storage providers and IT management software exhibitors not only enhances attendees understanding of the tech stack but also positions these exhibitors as essential components of a cohesive solution. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other.
The other, on a broad term, is the impact of data management. We’ve lived in data silos for the last 30 years of event technology. But the inherent privacy, security conundrum that we’re all dealing with, with all of this stuff and how we’re going to be able to manage through that.
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.
Event AV design isn’t just about adding color and music to your events. For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? That’s what one Grammy pre-event party just did using event AV design, as you can read below.
Using comfort and activities to surpass event-goer expectations. Finding the right balance between a personalized event experience and invasive marketing. Use audience responses to inspire new “event paths”. Let’s take a look at a few ways of doing this: An eventapp guides the attendee journey based on their interests.
Then you feed the data into amazing algorithms which translate boring ol’ numbers into insights – insights that allow event planners like you to mold and refine the event so attendees have the best experience possible. After all, event planners have been crowdshaping for years, from their gut feelings. I know we are!
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