Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

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Event Marketing Marketing Marketing Events 289

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

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Event Marketing Marketing Marketing Social Media 179

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

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Event Marketing Marketing Marketing Events 220

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

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Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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Audience Speakers Attendee Virtual Events 149

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Event Marketing Marketing Marketing Social Media 272

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

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InEvent

JUNE 7, 2023

The Current State of the Event Market Understanding the Concept of Saturation In today’s world, events are everywhere. Each event fights for attention in an increasingly crowded space, from concerts to corporate meetings. These choices have led to what industry insiders call “event saturation.”

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Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. An event coordinator lands squarely in the 5th most stressful job Click To Tweet.

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Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

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Event Marketing Marketing Marketing B2B 98

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Event Marketing Marketing Marketing Trade Show 97

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

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Social Media Audience Media Events 281

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. Share true stories about your event, your organization, and the people involved. Embrace nostalgia.

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Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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Event Marketing Marketing Marketing B2B 72

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

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Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

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Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

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Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

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Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

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Event Marketing Marketing Marketing Social Media 59

InEvent

FEBRUARY 8, 2024

Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in event marketing strategies.

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Event Marketing Marketing Marketing Events 52

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

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Social Media Event Marketing Media Marketing 97

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

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Event Marketing Marketing Marketing B2B 59

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

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Social Media Promotion Media Event Marketing 59

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

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Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Marketing Marketing Audience Social Media 296

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Marketing Marketing Social Media Advertising 264

InEvent

DECEMBER 12, 2023

Generally, event marketing is a way to promote and create awareness for your brand, products, or services, either by hosting or participating in events. But more than that, it’s an opportunity to connect with your audience on a personal level, creating a memorable experience that keeps them eager to return as loyal customers.

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InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

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InEvent

DECEMBER 21, 2023

In today’s dynamic business landscape, where digital interactions often dominate, event marketing remains a potent strategy for cultivating meaningful connections and driving tangible results. One of the primary … Post How to Use Event Marketing to Generate Leads That Convert showed as first in InEvent Blog.

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Event Marketing Marketing Marketing Events 52

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

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Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 23, 2023

After all, event marketers agree that email marketing is the most effective channel for promoting events. In this post, we’ll examine the elements of event marketing webinar email subject lines and what you should keep top of mind to ensure you write the best webinar subject lines for every email you send out.

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Registration Event Marketing Marketing Marketing 97

InEvent

AUGUST 17, 2023

In a world of endless consumer options and short attention spans, one question looms large for businesses and marketers: how can a brand stand out and establish a long-term connection with its audience? They are … Post Building Brand Loyalty Through Strategic Event Marketing showed as first in InEvent Blog.

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Event Marketing Marketing Marketing Events 52

InEvent

DECEMBER 16, 2022

An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout. Effective event marketing focuses on using different techniques across different marketing channels to promote your event to your target audience.

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Event Marketing Marketing Marketing Preparation 52

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

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Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Event Marketing Marketing Marketing Social Media 52