This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. EventMarketer. Connect Association. Kongres Magazine.
Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We Two hosts will chat with distinguished industry guests about what is really happening right now at events.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with globalevents.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. It’s our job to be the vocal representation of our team.”
The best event planners possess skills for planning unforgettable events, managing them seamlessly, and conducting effective post-mortems to find out what worked best and what could be improved upon for next time. Event organizers are also masters of many other skills. Event Industry News . Corporate Event News.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based
Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior EventMarketing Strategist at sensov/ eventmarketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance.
Northwest Event Show 2024 April 3-4, 2024 Seattle, WA + Virtual From Seattle to San Francisco, Vancouver to Boise, and beyond, the Pacific Northwest boasts remarkable destinations, venues, and suppliers that captivate audiences from all corners. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. I knew I wanted to expand my role in live events after learning about the 8 Phases of Experience Design,” Taylor said.
It would help if you had smart strategies in place to boost your content and entice your specific audience. Content that provides your audience value and entertainment can keep guests engaged. Try new things that will make your audience feel closer to the experience or that they may miss by just attending the show.
PCMA Asia Pacific (APAC) today announced the 2023-2024 Regional Advisory Board comprised of 16 members representing diverse markets and audience segments of the business events industry within the region.
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. trillion by 2032, according to a recent report from Allied Market Research.
Let's review the type of events you'll see in this list: Conferences - Conferences are large scale events that bring together people in the same industry to learn more about marketing. Expo - A globalevent that strives to promote progress and foster cooperation. 2019 Marketing Conferences. Las Vegas, NV.
Welcome to the future of event planning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Eventmarketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Understand Your Audience. Editor’s Note: Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing contributed to this article. About Mike.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.” For more details, explore Pernod Ricard’s case study.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. The post Cvent vs Whova: Which Event Management Software Is Best?
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. Another big piece of transparency is numbers of real attendees, maybe even your target audience.” Federbush shared with Convene some of those highlights. It was great.’
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective globalevent strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. With so much at stake, it’s no surprise that the globalevent ticket industry is projected to expand 150% by 2030.
This famous line from the classic film “Field of Dreams” (1989) may have held true in the past, but the ante for eventaudience acquisition and sustained engagement has been raised considerably. If You Don’t Build It, They Might. “If If you build it, they will come.”.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. SMX Munich 3/12/24 Munich, Germany Mar.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Headcount Planning Tools for a GlobalEvents Team Success in events is 50% event planning and 50% event talent aligned against the plan.
This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
Every event needs a unified pre- and post-event strategy in order to measure success and iterate upon it for future events. We sat down with Rebecca Linder of Linder GlobalEvents to learn how they plan for success well before and after the event ends. 7 EventMarketing Sins You Might Be Committing.
If your audience isn’t reading, liking, or commenting on your content, it may not be providing much value. Your audience is more likely to respond if they feel it meets their needs. Creating value-driven content will make a difference in the way your audience reacts. Engage with your Audience. Click To Tweet.
They can roll out incredible character designs with an engaging and in-depth back story that they KNOW their audience will love. . Trying to translate that practice into their live events, however, has proven to be much more challenging. Esports tournament managers can apply these same ideas can to their events and their guests. .
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content