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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. How to Best Collect and ManageEvent Data. The Stress behind EventManagement.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Whether it’s picking out the right eventmanagement system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Not all eventmanagement tools are a fit for you.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURING AUDIENCE ENGAGEMENT.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
The 15-year special was hosted by no other than the CEO and Founder of Endless Events, Will Curran. Three members of the Endless team have also kept him company: Keaton Watson, Director of Sales and Operations, Karmen Jericevic, Sales Development Manager, and Sonja Hayden, the Director of Content. From DJ To EventManagement Company.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.
You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. Secure Your Sponsors through Marketing. Click To Tweet.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketingmanager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
The final step in the eventmanagement process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
But when you think about content, you really have to start back a few layers and think about what your objective is or what the story is that you’re trying to tell your market.”. Everybody has responsibilities in terms of content; we all have our preconceived notions of what it is and what it could be at an event. “How
Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-eventmarketing, for example. Put Your Videos Out There.
Do you think it’s important to provide this feature to your audience? And the right virtual event production company will jump at the opportunity to help you with all of this! But first, consider the following: Do you want someone to train your presenters and manage rehearsals? Would this be of interest to you?
It’s time to start forging event partnerships that go beyond one-off events. On top of that, I’m sure you want to hit a positive event ROI for your events to go with that new partnership. Learn about how to do event sourcing right. Manageevent contractors the right way.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You have to do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-eventaudiences. Read More : Hybrid Events: What Cvent Says You Need to Know.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. It’s an essential step in understanding what resonated with your audience and what needs to be improved.
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. It merged technology with new ways to connect the performers to the audience. Are you willing to go ultra high-tech?
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. paid to event workers in salary.
So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 eventmanagement powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an event planning ppt? Looking for an eventmarketing ppt?
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Is email marketing still important in the age of social media? There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Digital Marketing Strategies That Work. Many eventmarketing strategies the industry uses today hark back from a time when digital wasn’t the norm.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Platforms with higher ROI may be a better option unless X is a primary engagement tool for your audience. Campaign budgeting.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
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