Convene by PCMA

NOVEMBER 1, 2024

Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone.

Promotion 59

Promotion Public Relations B2B Audience 59

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

APRIL 15, 2020

Let’s talk about how to promote your virtual event. So, you already talked to the best virtual event production company. But how do you go about promoting it? But how do you go about promoting it? So if you feel like you’re stuck in a rut when it comes to promotion, don’t worry!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. Start with your event invite emails by using killer subject lines. People love surprises.

Audience 263

Audience Registration Social Media Events 263

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What’s the event goal?

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

Endless Events

APRIL 24, 2020

?? The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. The moment you have all been waiting for: The Virtual Event Budget Calculator is here! You have your virtual event planned and ready to go… but how do you promote it? (12-minute 12-minute read).

Virtual Events 240

Virtual Events Promotion Events Remote 240

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Eventtia

SEPTEMBER 20, 2021

Promoting your event can be a daunting task. You need to target the right audience, drive registrations, increase your reach, and ultimately turn your event into a successful one. But how do you do this if it’s your first event, you don’t have a large audience, or your brand isn’t established yet?

Audience 62

Audience Promotion Registration Events 62

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

SEPTEMBER 5, 2023

How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What are creative ways to promote an event that everyone else isn’t already doing? Ready to transform your event from just another event listing to the talk of the town? What is event promotion?

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. Marketo, for example, makes automation with other platforms easier.

Trade Show 218

Trade Show Promotion Social Media Venue 218

InEvent

DECEMBER 12, 2023

Generally, event marketing is a way to promote and create awareness for your brand, products, or services, either by hosting or participating in events. In a … Post 8 Proven Event Marketing Strategies to Maximize Your ROI showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

JANUARY 23, 2023

Increasing the chances that your next webinar has the highest attendance yet starts with writing attention-grabbing email subject lines that encourage email recipients to engage with your promotional content. After all, event marketers agree that email marketing is the most effective channel for promoting events.

Registration 97

Registration Event Marketing Marketing Marketing 97

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

InEvent

DECEMBER 16, 2022

An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout. Effective event marketing focuses on using different techniques across different marketing channels to promote your event to your target audience.

Event Marketing 52

Event Marketing Marketing Marketing Preparation 52

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

InEvent

DECEMBER 20, 2023

Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

InEvent

JANUARY 9, 2024

It’s also a powerful tool for event promotion. billion monthly active users and an average daily watch time of 52 minutes, TikTok offers a huge potential audience for your events. TikTok is not just a platform for viral dances and lip-syncing videos. With over 1.1

Promotion 52

Promotion Events Audience Platform 52

Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. Utilizing Social Media for Event Promotion Social media has become an essential tool for event marketing.

Website 130

Website Marketing Marketing Social Media 130

Traveler's Q

NOVEMBER 16, 2023

billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130