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This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. EventPlanning: An Exciting & Challenging Career.
Virtual eventplanning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtual eventplanning checklist!
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
There’s no room for that in eventplanning. The cornerstone of a successful event is a dream eventplanning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.
So, you’re planning a big event for your company — kudos to you! Eventplanning isn’t for the faint of heart; you certainly have a lot on your plate. Not only do you need to host a fantastic event , but you also need to prove that your event will get results. Which metrics are meaningful? Total Q&As.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. Are you getting personal enough in your marketing techniques?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
Who doesn’t love a free eventplanning tool? One of the best free eventplanning tools an #eventprof can use are templates. You can avoid missing crucial event details, reduce the stress of recreating something from scratch, and hit the ground running from day one.
There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our eventplanning checklist , yours for free! They allow you to follow audiences, while also immersing them into the event’s activities wherever they are.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
She asked, “Why do eventmarketers receive more credit and respect than event planners?” . Eventmarketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: EventMarketer vs. Event Planner.
Many eventplanning conferences were canceled or postponed, and most of those that weren’t took place virtually. Read on to learn more about some of the top eventplanning conferences that 2021 has to offer. Discover some of 2021’s top eventplanning conferences: 1.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?
Being a leader for your clients, your eventplanning team, and even your eventplanning community can begin with this deceptively simple exercise. Writing an eventplanning mission statement won’t just define and communicate “ your purpose, whether that’s in the office or simply in life.”
After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketingplan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the eventplanning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback. Check Your Event ROI.
So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. Perhaps one of the biggest perks this paradigm shift brings along is continuous audience engagement – one of the most talked-about pain points for event planners.
And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify EventPlanningEvents have a lot of moving parts.
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Conference Planning and Strategy: Laying the Foundation Every successful conference starts with a rock-solid foundation built through careful eventplanning and strategy.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. You can ask them for event feedback, product ideas, and more.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Are you able to keep your audience’s private information secure before, during, and after the event? Beyond the data they provide, it’s also important to provide data security during the event itself when they access their accounts online. The Lowdown on Event Tech Security. EventPlanning Across Industries.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .
The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in eventplanning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Virtual event metrics.
Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Think about it: you’re now going to great lengths to provide virtual and hybrid audiences with broadcast-quality videos. Event Video Storage: A Marketing Game Changer.
But today, this perfect blend of face-to-face and digital experiences is considered one of the biggest event trends in 2022. A ‘hybrid event’ is quite an umbrella term. Depending on the venue and the size of in-person and virtual audiences , these experiences can take many forms. Virtual Audience Engagement Galore.
These challenges, in my experience, can be solved by implementing some franchise convention planning tips. For example, event sessions that are too long can be draining or exhausting for their audiences. Why Planning Franchise Conventions Matters. When Planning Franchise Conventions, Create Communities of Interest.
The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe. Yes, you read that right.
And vice versa – event planners should prepare questions for sponsors too and assess whether they fit their ideal sponsor persona. . For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines.
So, you want to plan an event. Take the eventplanning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Events are never a one-person job.
In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Automation can even measure the success of event activities and marketing efforts. And that’s not all event automation does!
Event gamification has revolutionized the way we planevents and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
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