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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing eventtechnology to boost audience engagement.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. Next up are smart glasses and AR for events.
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Today on the Event Tech Podcast we are talking all about how to choose eventtechnology and why cost should not be the sole deciding factor. Cost is always a factor when planning events but if it shouldn’t be the deciding factor when choosing event tech then what should be? Plan Your EventTechnology Early.
There are tips for B2B events, conferences and campus events. PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Make Magic with EventTechnology. The good news is that you can deliver that dream through the proper use of eventtechnology.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: How To Engage Your Audience – #EventIcons Episode 87. Interactive Meeting Technology, LLC. Audience Interaction Blog. Audience Interaction Blog. Audience Response App.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.
MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. Your audience can also collect CEUs in a virtual setting, making learning accessible for more people.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.
Most have multiple impairments, and that includes the audience and the speakers. And because the event was at Rogers Centre Ottawa (formerly Shaw Centre) in Canada’s Capital, all content had to be delivered in French and English. Engage people where they’re at and don’t assume they won’t use eventtechnology ,” she said.
Now that the celebratory dust has settled, it’s a great time to check out 2022 event trends. Can we solve the audience engagement challenge once and for all? What’s the best way to plan hybrid events? What technology solutions should we pay attention to? 2022 Event Trends Guide: What You’ll Find.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events?
. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an eventtechnology company that was started by someone from the events industry and they always seem different.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020.
Studios used to be reserved for news broadcasting and talk shows with an in-person audience, but the pandemic has paved the way for the events industry to enter these magical places with high-production value as well. Stage considerations: a small stage or two, broadcast to your audience.
Hubilo is the leading global virtual and hybrid eventtechnology company. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don’ts of the events industry, as learned in 2021. You have a different type of audience. Let’s jump right in!
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. We were trying to cultivate this multimedia event turned into interactive. What are your goals and who is your audience?
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual eventtechnology over the past 18 months.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event Apps To The Rescue. Conclusive Thoughts.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Experiential events can be a goldmine for user-generated content. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie.
With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your eventtechnology platform and share your content virtually. In 2023, more brands are investing in communities.
While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Event Platform & Other EventTechnology.
They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. Brandt admits that he never thought of Peloton content as a hybrid event case study. High Production Value.
In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. Wouldn’t you agree that you need high-quality footage that will attract your audience?
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences.
Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! In this blog post, we explore how to set up event registration and mention exciting features that will take your event to the next level. All The Exciting EventTechnology!
Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences. And when the lights go down and the crowd fades, what remains is something precious, a quiet echo of all the lives touched, a warmth that will live on in the stories we carry forward.
In the context of today’s corporate, nonprofit and for-profit world, events allow participants to turn slogans, products or ideas into tangible experiences. Brands use events to showcase their achievements, personalities and missions while delivering their message to a captive audience. The Changing EventTechnology Landscape.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
“Sometimes, we hear about money getting pummeled into eventtechnology companies. We like to think it as that money coming into the events industry and people taking notice to the events industry. That way, the in-person audience and the remote audience are using the same platform.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Numbers.
“When you look at event apps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking. So, what are some questions that event planners should be asking event platforms when in the RFP phase?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. The more effort you put into this step, the better your event will be and the less stress event planning will cause your team. .
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Helena elaborates on how she ended up in the eventtechnology space.
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