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As event planners were thrust into the throes of virtual events in early 2020, confusion and fear were the first things to settle in. And now that it seems as if the worst of the pandemic is behind us, everything shifts radically once more for the events industry. GlobalEvents & International Event Planning.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!
For the second time ever, the International Live Event Association (ILEA) held the GlobalEvents Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.
Just like with events, the main purpose of translation and captioning is to bring people together and break down the barriers between them. The pandemic ushered in an era of far more inclusive and accessible virtual events and made us re-evaluate some of the event-planning practices we started to take for granted.
For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. And there’s more: he was also the co-host of the entire event!
Discover the Future of Events Artificial Intelligence (AI) is revolutionizing event planning by enhancing efficiency, personalization, and attendee engagement. AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers.
The ways in which health and wellness fit into the events industry continue to evolve. How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? to prioritizing the day-to-day well-being of people.
When we think of events, our minds automatically go to entertainment, networking opportunities, the stage, and gamification, among many other things. But today, let’s take a few steps back and think about where do our events truly begin. Or is it much earlier, at event registration? Event Registration Basics.
The success of an event includes many factors. Where event profs hope to give event attendees a vibrant, appealing and informative session, it may come off more as an information dump for some. Smart Meetings spoke with several event experts whose main goal is to craft a personalized, engaging and educational experience.
Are you ready for the next crisis to strike at your event? Crisis communication is an essential, if often overlooked, element for all events. This is what I learned from planning and communication with internal stakeholders to PR and event cancelation best practices with examples you can use. Do not rely on one method.
Commoditization in the event industry is real. With the overall business paradigm changing, entire job positions being eradicated by advances in AI and automation, and the wave of commoditization ready to be ridden, what are the options for those working in the event planning industry? Are you looking to create a more engaging event?
In today’s episode of #EventIcons, we fix our eyes on the future and talk about post-COVID events. Virtual, hybrid, or in-person – it doesn’t matter what type of an event we are talking about – the fact of the matter is that the attendees’ priorities have dramatically shifted.
By doing that, we can solidify the role of events in business regardless of the economic climate. We felt it in the surge of events flooding back in 2022. We’re inspired by social organizations rallying communities through events that spread messages for a better future. Get to know your audience on a deeper level.
The good news is that the associations are returning to in-person events in great numbers. The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component.
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz GlobalEvents’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
As an event professional you probably feel like you’ve spent more quality time with your event budget than you have your loved ones during the last two years. Here are my top 5 tips to effectively managing my budgets in the current event landscape. Melissa Park. Increasing Efforts on Client Education.
Discover the Key to Successful International Events In today’s globalized world, corporate events are no longer confined to a single location or culture. To create truly impactful and inclusive events, it’s essential to expand your horizons and embrace cultural diversity.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Wouldn’t the world be perfect if every person out there felt event FOMO? In particular for the event that you’ve put together? But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it. And how to create those moments within a live event.
Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship.
Now that compression is making available space an endangered resource and inflation is pushing up prices for even the most basic items while companies are hesitant to make binding decisions, the responsibility for explaining the realities of what is possible on both sides of the balance sheet falls to the event planner. Choices, Choices.
Now that events are going back to in person, how can meeting professionals deliver the same level of detailed success metrics to the executive team about the range of value delivered on the investment? Spoiler alert: It starts with understanding the purpose of the event and getting everyone to align behind that. . Meet the Experts.
Hosting an event of such big scale during a pandemic requires high levels of collaboration, creativity, resilience and innovation. The ESC is one of the best examples of what a globalevent in the post-pandemic world can look like. We invest in a diverse and wide range of events for everybody. So, how did they do it?
To many event professionals, trade show engagement is a worthy but often elusive challenge. Then, try to really engage visitors to achieve your event goal: to get leads. The AV system is one of the core components of any event, no matter the complexity. What You Can Do with a Personalized Event. Is Your Audience Bored?
Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels. They say numbers don’t lie and that is pretty convincing.
Continuing Education with MPI Academy Tim Luepke, director of MPI Academy Once an event producer himself, Luepke now dedicates his time to giving back to the industry with education and advancing careers. Certification can range from four-hour courses to 30-minute webinars to sessions at annual events and more. Luepke’s commitment? “It
Many plan both internal and customer events, incentive trips and sales meetings. Learn More: From Checkboxes to Strategy: Implementing and Leading Sustainable Event Practices Topics included AI adoption, succession planning, contract negotiations, neurodiversity affordances, transportation management and sustainable sourcing.
Tim Simpson and Liz Smith, both from Maritz GlobalEvents, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
Lawrence Convention Center in Pittsburgh was the exclamation point on the message that business event strategists can and should be a force for good in the world. “No In May, he challenged the biggest players in the industry to sign The Ascent CEO Promise , a pledge to be more inclusive in their workplaces and events.
Virtual event software is becoming more and more sophisticated, enabling experiences that surprise and awe audiences. With this, organizers are doubling and in some cases, tripling their pre-COVID-19 events attendance, attracting international participants from across the globe.
Creating engaging future events will partly involve more active audience participation, says one events organizer. Henshall shared what she called the “4 Cs” — four pillars to keep in mind when designing engaging and impactful events in the digital, hybrid, and face-to-face space. Jacob Slaton Photography).
Our audiences are changing. At Maritz GlobalEvents, we are ready to embrace this shift. Trend #1: Post-Pandemic Attendees: What Do They Look Like Now? Our attendees have become accustomed to living life on their own terms and are more comfortable communicating their boundaries.
16, by the globalevents company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months. It’s 2024,” he said, “and I want you to repeat after me: I will not … compare my event … to 2019 … anymore.” What motivates them, what drives them?”
The events industry traditionally has relied on qualitative tools, like surveys and focus groups, for information about how engaged audiences are with experiences. But it’s a natural for the events industry, too, Zak said. Maritz GlobalEvents was an early adopter.) How did you like the keynote?
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways. to 12:30 p.m.
The merger was completed in April 2021 and to launch their combination, the executives of both companies organised an event called The Combination of Siemens Healthineers and Varian – Day One Digital Event. Varian Day One event won the Best Interdisciplinary Team award at the ICE Awards in Munich.
SwissSkills organises a biannual event which will take place this year from 7 to 11 September at the Bern Expo in Bern. The experiential event format will showcase 150 professions and will allow attendees to engage directly with the employers and ask questions of current apprentices in the programmes. .
At the IMEX America show in Las Vegas in early November, Greg Bogue, enterprise vice president of brand, experience, and innovation systems for Maritz GlobalEvents, cited those five attributes of effective communication with potential event attendees. Attractive. In short, images work better than text. Personalized.
It is necessary to explore and experiment with new event formats and seek creative solutions. But this is not enough; we also need to look more deeply into the global trends that involve technology, organisational structures, generational shifts, learning, values, leadership, etc. Will it influence the way we create our events?
10 during a COP26 session where the event industry’s Net Zero Carbon Events Pledge was introduced. With the launch of the Net Zero Carbon Events Pledge on Nov. 15, 120 events industry stakeholders, including PCMA, have signed the pledge. Kai Hattendorf, speaks Nov. Binit Bharadia/UK Government).
If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
The collaboration with VSef, the global data format for virtual events, will speed the push to make data easily accessible from and transferable between different online platforms and analytics tools. Now, the Events Industry Council, representing more than 30 events-industry organizations, has announced its support for VSef.
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