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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!

Events 246
MICE professionals

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Can We Rely On Event Platforms For Audience Engagement?

Endless Events

The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.

Audience 316
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Caesars Wellness Road Show Event Resonates

Smart Meetings

When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. That does not mean that every event needs a 6 a.m. yoga class, fun run or weight lifting session.

Events 230
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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? Ask For Feedback, Then Act On It.

Audience 315
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Designing for Belonging: How to Engage Audiences Using Empathy

Smart Meetings

Event designers can measure engagement as a barometer of belonging. From a sales and marketing perspective, those who experience belonging are 167% more likely to recommend their organization, highlighting the value of belonging in driving customer advocacy and influencing purchasing decisions.

Audience 243
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.