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For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
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Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can eventorganizers measure and increase attendee retention ? Ask For Feedback, Then Act On It.
Event designers can measure engagement as a barometer of belonging. From a sales and marketing perspective, those who experience belonging are 167% more likely to recommend their organization, highlighting the value of belonging in driving customer advocacy and influencing purchasing decisions.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. And the events industry has now finally caught up with it.
Community is the hot new buzzword in the events industry, and for a good reason. She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. Trends Affecting Event Communities.
A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events. One of the greatest challenges the future poses is hybrid event interactions. ” Will interferes.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
Of course, crafting amazing content for virtual events comes with its own set of challenges. As the Director of Events for the Social Media Examiner , Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content.
While eventorganizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage. Let’s explore!
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee tracking starts at event registration.
Post-pandemic events: what will they look like? Well, amidst the backdrop of COVID-19 fears and the spread of it, mega-events such as the 2020 Olympics, F8 for Facebook, Ceraweek, Zoom, and Zendesk have canceled their events. And will virtual events be the new normal? Post-Pandemic Events: Where to start?
Plenty of things about planning a virtual event cause stress and confusion. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. So we decided to give you some precious insight into the world of virtual event platform features.
The events industry has been hit hard. Events need to consider new business models and revenue streams to keep themselves diversified and stable. Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. Don’t worry.
Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of eventsorganizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving.
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In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience.
A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? Community is one way to go about promoting events without social media, but it’s not just any community that will do.
Professor and podcaster Scott Galloway predicted a nuclear and AI-powered future and entreated the audience to mentor young men looking for direction. An AI Spark Puppy cuddling PCMAs events industry-optimized AI tool , Spark was center stage in the Tech Lounge. This will get eventorganizers off the hamster wheel.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. In a sense, all events are experiential. social media wall).
At first glance, it might seem like a hybrid event is pretty straightforward. While it’s common knowledge at this point that this type of event merges digital and live together, there are actually several ways you can go about it. You’ve probably come across the concept of hybrid event models before. Well, sort of.
Particularly in the world of events, it’s important to have a roadmap laid out before anything else. And how many months out are you even beginning to think about your event? Many of them probably already have a set timeline framework that they pull out of their pockets every time an event approaches! Timelines matter.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Event ROI Stems From Goals & KPIs. goals and KPIs.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida. Megan Knapp Megan Knapp, Newsweek Knapp takes on the role of senior vice president of events at Newsweek.
You’re gearing up to plan your next event, but you already feel overwhelmed between finding a venue, planning your A/V, and picking the perfect caterer. Pulling off your biggest event of the year takes a lot of work, so there’s no shame in asking for some help. . A Google search opens up countless event companies.
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Should all of this go to waste once the event is over?
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! No two events are the same.
Today, the Event Brew tackles the relationship between personal and professional life as it relates to technology. Have they ever used personal technology pieces for the events industry purposes? . In this short but sweet conversation, Nick, Thuy, and Will share what technologies they happily use in their event lives.
So let’s be real here – whether you like it or not, virtual and hybrid events are here to stay. Depending on your standards, speaking at a virtual event can either be the easiest thing in the world or quite the challenge. Your voice will play a huge role in keeping the audience engaged and coming back to you.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
The average price for a paid virtual event is $443. It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of Experience Designed, in “ Attendees to Virtual Events: To Charge or Not to Charge? published by the Virtua Events Institute.
Today we want to tackle the issues pertaining to a virtual event timeline. Not with enthusiasm, but with a sense of duty and obligation to ourselves, our industry, and our audiences. We need to accept it, embrace it, and make peace with the fact that the events industry as we knew it might never be the same. So…now what?
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If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
Now we’re onto the next challenge: making the virtual event a great online experience. Here are five tech tips to make your virtual event engaging. Cut the Quality and You’ll Cut Your audience. Broadcast quality is a must, both in terms of the image quality, as well as how the event is produced. Engage All the Senses.
Here at Endless, we’re always looking for cool and innovative ways to improve events. Planning An Event Has Never Easier. The COVID-19 pandemic has brought a series of challenges to the events industry. The early stages of event planning are often the ones that require the most collaboration.
For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. And there’s more: he was also the co-host of the entire event!
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. Campaign budgeting.
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