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While it’s hard to equate the feeling of an in-person experience to that of a digital one, there’s no denying the many benefits of virtual events. Fewer travel costs, more inclusivity, and the ability to reach a much wider audience, across borders and oceans, are advantages that event professionals would be wrong to overlook.
they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] But as Cameron says, this is corrected for using holograms, getting the attendee onstage to be seen and heard right in front of the audience. “An
For the second time ever, the International Live Event Association (ILEA) held the GlobalEvents Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.
As Megan Henshall , strategic lead for Google’s globalevents team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. Most have multiple impairments, and that includes the audience and the speakers.
This data-driven approach allows event organizers to make informed decisions that cater to a diverse audience. For example, AI can predict attendee preferences for venue size, catering needs, and even session topics, ensuring that the event is tailored to meet the cultural and logistical needs of all participants.
Neuroinclusion: Events for Everyone The term neuroinclusion builds on the concept of neurodiversitythe understanding that neurological differences are not pathological but simply differences in cognitionto incorporate the understanding that neurodiversity will always exist in an audience into event design.
Think then about how event experiences can advance that purpose through alignment with the commercial objectives. Get to know your audience on a deeper level. Great leaders know their audience, whether its customers, partners, board members or team members. We can keep the momentum of The Great Lesson going.
The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.
Now that virtual events are fairly normalized, it’s never been easier to access a globalaudience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Yes, you read that right.
However, Naomi Clare, founder and CEO of Storycraft Lab , believes planners should be reaching out much earlier to the event’s kick off, at least six to eight weeks prior. “We Read More: Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar. If we introduce this into the program, then that’s a win-win.
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz GlobalEvents’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
“There are a few shows that I’ve attended which really understood their virtual audience and did their best really to give them content in a way that makes sense for that experience and not just set up a camera somewhere,” Nick adds. ” “Kudos to them because hybrid events can be scary.
Kevin is a recurring guest, with d ecades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do. Win Without Pitching.
Understanding Your Stakeholders Defining your audience and understanding their concerns is critical for empathetic communication without making promises that can’t be kept. You want to ensure you have more than one method to contact your audience if an emergency strikes. Do not rely on one method. Mark Catuogno, M.A.,
Now that compression is making available space an endangered resource and inflation is pushing up prices for even the most basic items while companies are hesitant to make binding decisions, the responsibility for explaining the realities of what is possible on both sides of the balance sheet falls to the event planner. Choices, Choices.
Additionally, in case you’re planning a globalevent , think about accepting payments in various currencies. Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day. All The Exciting Event Technology!
Megan Finnell is director of meetings and conferences for Medical Group Management Association (MGMA) and Timothy Simpson is brand and engagement chief strategist with Design Studio by Maritz GlobalEvents. On the other side of the coin is the perception of your communities, audience and guests you’re looking to engage.
Before we even start considering the event tech side of things, for example, we have to go back to basics. The future of events is human-centric! “We talk about creating equitable experiences across virtual and in-person audiences. ” “Gathering in digital venues is a heavier cognitive load.
Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.
Understanding and respecting cultural differences can transform your events into memorable experiences that resonate with diverse audiences. In this blog, we’ll explore how to navigate cultural nuances and plan successful international events. This can provide a richer and more diverse event experience.
On 28 September, Rotterdam Partners shared how they did it with their globalaudience during the third Rotterdam Experiment hybrid event, as well as the lessons learned from being the host city of the 65th edition of the ESC. The ESC is one of the best examples of what a globalevent in the post-pandemic world can look like.
Our audiences are changing. At Maritz GlobalEvents, we are ready to embrace this shift. Trend #1: Post-Pandemic Attendees: What Do They Look Like Now? Our attendees have become accustomed to living life on their own terms and are more comfortable communicating their boundaries.
People may put you in a box based on their notions of what you can and can’t do, but meeting professionals have to be box-breakers if they are going to have an impact for their audiences. That makes accommodating their needs in the workplace and at events a business opportunity rather than a compliance problem.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. What Is Event Marketing? Why Does Event Marketing Matter? Ready to get started? Want ideas?
Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels. They say numbers don’t lie and that is pretty convincing.
Doing this will remove a lot of margin for error and save you time down the line if you need to manipulate the budget to show the impact of multiple audience sizes. By doing this, firstly, you will know which line items can be eliminated that won’t impact the actual delivery of the event or the attendee experience.
Being intentional about putting a variety of faces representing a variety of ages, genders, races and points of view allows the diverse audience members to feel represented and welcome. “It happens everywhere, in hotels and airports, and we are uniquely positioned to say something if we see something,” Karamat said.
Read More: Neuroinclusion: Events for Everyone A shining example of just how wide a range MPI Academy’s courses cover is its recently debuted Event Psychology Strategist course, created in partnership with Victoria Matey.
Tim Simpson and Liz Smith, both from Maritz GlobalEvents, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.
The experiential event format will showcase 150 professions and will allow attendees to engage directly with the employers and ask questions of current apprentices in the programmes. . The EuroSkills and WorldSkills events are two globalevents in which young people compete to showcase their skills and win gold medals for their countries.
Megan Henshall, Google’s globalevents account manager, speaks during Monday’s EduCon session. Jacob Slaton Photography). How can organizations foster community in a way that helps innovation succeed?
Creating engaging future events will partly involve more active audience participation, says one events organizer. Co-creation — Henshall thinks we’re moving into much more active audience participation. So I think creating co-creating opportunities for your audience is really important so they feel seen and heard.”.
No Strings Attached Conversations New this year is Event Profs Unplugged, a 90-minute talk show format that will be staged every day from 11:00 a.m. Two hosts will chat with distinguished industry guests about what is really happening right now at events. Audiences can come and go and stay as long as they want. to 12:30 p.m.
Virtual event software is becoming more and more sophisticated, enabling experiences that surprise and awe audiences. With this, organizers are doubling and in some cases, tripling their pre-COVID-19 events attendance, attracting international participants from across the globe.
To answer questions about how well event organizers are — or aren’t— adapting, the Freeman 2024 Organizer Trends Report , released this week by the globalevents company, compares the current preferences of event attendees and exhibitors with the perspectives of event organizers.
Razlan Manjaji, Head of GlobalEvents at South China Morning Post (SCMP). The pandemic had stirred up transformative changes for the events industry in the past year. If your webinar content and speaker address a pain point of your audience well, people will want to participate. PCMA Announces Plans for Global Growth.
Before this rebranded show, WSWA didn’t have much education, rather, the event had daily general sessions and 30-minute programming sessions specific to its three industry tiers: supplier, wholesaler and retailer. We changed [the education] to create more 20-30-minute impactful talks on hot topics in the industry.
The events industry traditionally has relied on qualitative tools, like surveys and focus groups, for information about how engaged audiences are with experiences. But it’s a natural for the events industry, too, Zak said. Maritz GlobalEvents was an early adopter.)
(Whatever Media Group) Event organizers who are considering straining their budgets to hire celebrity speakers — or who feel pressure to do so — may want to think again. You are our captive audience and we’re going to shove our governance on you, and our awards on you, and all these other things. What Are They Hiding?
It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP GlobalEvents. Location of Event. First, we’ve made the decision to bring the event to our customers.
The GlobalEvent Team at Siemens Healthineers is led by Eszter Mattiassich-Aszody, who brings a wealth of experience as Head of GlobalEvents and is committed to elevating the team’s offerings to new heights. Varian Day One event won the Best Interdisciplinary Team award at the ICE Awards in Munich.
But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it. After all, it’s probably one of the best events out there, right? Our fantastic host Nick Borelli is ready to tell you all about how to create event FOMO through design experiences.
16, by the globalevents company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months. It’s 2024,” he said, “and I want you to repeat after me: I will not … compare my event … to 2019 … anymore.” What motivates them, what drives them?”
With this audience, comes a plethora of brands, sponsors and partnerships that make Formula 1 one of the most enticing and high-end sporting events in the calendar (perhaps only bettered by the World Cup, Superbowl and UEFA Champions League Final). MONACO A principality with a storied past in F1.
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