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One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Frankfurt was the first time I remember where people started saying, ‘We’re going to market toward the associate market.’ It just shows how global the entire event market has become.
After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution? Tell a Story.
For many international doctors, attending a medicalmeeting in the U.S. For international attendees, however, getting to a meeting isnt easy and its not simply about travel headaches or high costs. As the compliance landscape continues to evolve, consider these three lessons to welcome a global audience to your next meeting.
However, most medicalmeetings are designed for physicians and researchers as the primary audience, and the journalists will participate in the meetings with the most newsworthy content and most notable sources in attendance.”
Those stressful last-minute gyrations were just one of the issues addressed in Smart Meetings ’ latest webinar, “ Vital Lessons from Covid-era MedicalMeetings ,” led by Kara Ferguson, meeting planner for American Society of Anesthesiologists , and Katie Bohrer, CEO of event design company Onwardly. Katie Bohrer.
My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.
For example, when he talks to investors about his company, which offers services including collecting data about audience engagement based on factors including facial analysis, its often those who listen with only the slightest expression on their faces who are the most likely to invest, he said.
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