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The IMEX America 2022 Recap

Endless Events

One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Frankfurt was the first time I remember where people started saying, ‘We’re going to market toward the associate market.’ It just shows how global the entire event market has become.

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Tips for Difficult Conversations from FICP22

Smart Meetings

After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better Medical Meetings by the Numbers. The solution? Tell a Story.

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How To Ensure Your Medical Meeting is Ready for a Global Audience

Convene by PCMA

For many international doctors, attending a medical meeting in the U.S. For international attendees, however, getting to a meeting isnt easy and its not simply about travel headaches or high costs. As the compliance landscape continues to evolve, consider these three lessons to welcome a global audience to your next meeting.

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How This Medical Association Gets Quality Media Coverage for its Conferences

Convene by PCMA

However, most medical meetings are designed for physicians and researchers as the primary audience, and the journalists will participate in the meetings with the most newsworthy content and most notable sources in attendance.”

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Lessons from the Front: Covid-era Med Meetings

Smart Meetings

Those stressful last-minute gyrations were just one of the issues addressed in Smart Meetings ’ latest webinar, “ Vital Lessons from Covid-era Medical Meetings ,” led by Kara Ferguson, meeting planner for American Society of Anesthesiologists , and Katie Bohrer, CEO of event design company Onwardly. Katie Bohrer.

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The Anti-Diet Movement on Display at an Event for Dieticians

Convene by PCMA

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.

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Using Emotional AI to Track Attendee Sentiment in Real Time

Convene by PCMA

For example, when he talks to investors about his company, which offers services including collecting data about audience engagement based on factors including facial analysis, its often those who listen with only the slightest expression on their faces who are the most likely to invest, he said.