Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Smart Meetings

JULY 19, 2024

From a sales and marketing perspective, those who experience belonging are 167% more likely to recommend their organization, highlighting the value of belonging in driving customer advocacy and influencing purchasing decisions. Similarly, marketers and public health professionals showed distinct preferences.

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Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared. Onsite polls.

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Marketing Marketing Social Media Advertising 264

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Add Actionable Steps.

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Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

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Smart Meetings

MARCH 15, 2025

Smart Meetings was there and brought back this report. billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products. Destinations worldwide are fighting for this audience.

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Trends Culture Travel Travel 244

Endless Events

APRIL 10, 2020

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. So to help you out, we’ve compiled a list of 45 questions you want to ask yourself prior to scheduling this meeting.

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Smart Meetings

SEPTEMBER 19, 2023

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions.

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Audience Fashion Social Media Production 246

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

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Marketing Marketing Social Media Manufacturing 246

Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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Smart Meetings

OCTOBER 5, 2022

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. “We

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Meeting Virtual Events Platform Attendee 276

Smart Meetings

MARCH 27, 2025

Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.

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Meeting Sponsors Planner Training 130

Smart Meetings

JANUARY 6, 2025

Smart Meetings spoke with Herman C Deboard II, CEO and founder of Huvr Inc. , an interactive video streaming and marketing platform. Smart Meetings What are the perks of allowing individuals to take part in virtual tours? SM What are the perks of a meeting planning partner with Huvr to create their event or trip?

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Travel Travel Virtual Events Healthcare 242

Smart Meetings

NOVEMBER 26, 2024

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Her father had cerebral palsy, which brought its own needs.

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Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Meeting Proposal Contracts Contracts 264

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Marketing Marketing Social Media Advertising 246

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

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Event Marketing Planner Marketing Marketing 294

Smart Meetings

AUGUST 21, 2023

Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. These meetings offer a chance to showcase the vitality of the business, gain valuable feedback, and secure funding for continued longevity. This should be separate from training for speakers.

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Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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Benefits Marketing Marketing Social Media 246

Smart Meetings

NOVEMBER 18, 2024

Read More : Why AI Might Mean Salvation for the Meeting Industry Imagine walking into a bustling kitchen, the aroma of garlic mingling with the savory scent of soy sauce and ginger, the clatter of pans, and laughter from the dining room. The post Events in 2025: Creating a Foundation of Connection appeared first on Smart Meetings.

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Events Preparation Attendee Technology 264

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Marketing Marketing Travel Travel 246

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience?

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Tourism Tourism Advertising Social Media 130

Smart Meetings

APRIL 15, 2022

When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Attendees could share the sessions or talk about how they are adjusting their programs with other meeting professionals through the app.

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Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Registration Meeting Proposal Trade Show 264

Smart Meetings

MARCH 27, 2025

Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.

Meeting 245

Meeting Planner Sponsors Training 245

Smart Meetings

JANUARY 15, 2025

We asked PCMA President and CEO Sherrif Karamat about the high-profile, diverse agenda at PCMA Convening Leaders for 4,000 meeting professionals in Houston this week. Professor and podcaster Scott Galloway predicted a nuclear and AI-powered future and entreated the audience to mentor young men looking for direction. How different?

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Conference Regulations Sports Production 246

Smart Meetings

JANUARY 11, 2022

Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. People are looking to participate in meetings in a more exploratory fashion,” she said.

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Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Time management and wellness is also a major factor for meeting guests today.

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Smart Meetings

MAY 31, 2022

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. Cvent: New Vendor Marketplace.

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Endless Events

SEPTEMBER 27, 2021

Not only do they talk about this particular event platform’s solutions, but they also nerd out about data analytics, virtual audience engagement strategies, and the ROI of virtual events. Designing Virtual Audience Engagement. ” Stephanie gladly expands on the ways she promotes virtual audience engagement.

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Smart Meetings

FEBRUARY 28, 2022

One of the long-tail effects of the pandemic could be a downsizing of average meeting attendee lists as some big events go hybrid and bring parts of their audience together in person while larger audiences access content online. of meeting space and 196 guest rooms near Union Square) and Hotel Emblem (1,885 sq.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Marketing Social Media 62

Smart Meetings

AUGUST 1, 2022

The repositioning of Encore as more than just an AV equipment supplier is being championed by a new senior team working with President and CEO (and 2021 Smart Meetings Catalyst Winner ) Ben Erwin. Read about how layoffs and investments are marking the next stage in the streaming meeting evolution.

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Smart Meetings

AUGUST 30, 2024

How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?

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Planner Meeting Regulations Insurance 233