Endless Events

AUGUST 25, 2022

Let’s figure out how to measure your event audience engagement. . To measure event audience engagement, track these 14 KPIs for your next event. . Look for sessions with high attendance and low drop-off rates to better understand event audience engagement. . The only problem is that there are so many KPIs to analyze.

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Endless Events

NOVEMBER 29, 2021

In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The result?

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Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.

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Endless Events

MAY 22, 2020

However, there are still quite a few misconceptions flying around regarding the differences between a virtual event platform and a virtual event production company. And the same goes for your virtual event platform – much like the nails, there’s no way you can throw a virtual event without one. To do this, you’ll need some nails.

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Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Endless Events

DECEMBER 6, 2021

As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. They want to help planners go beyond Zoom calls.

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Endless Events

MAY 24, 2021

Our resident hosts, Will and Brandt, welcome a guest to talk about virtual and hybrid event platforms. In one of the most resourceful conversations in the history of this podcast, Kyle talks about how event platforms have adapted since last year and where are they going next. Virtual & Hybrid Event Platforms: All About Automation.

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Endless Events

AUGUST 10, 2021

Event platforms took the events industry by the storm. He says: down with third-party event platforms! He says: down with third-party event platforms! Event platforms unquestionably satisfy event planners’ needs, but are they really the only way to go forward? Third-Party Event Platforms Rule The Industry.

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Smart Meetings

JANUARY 6, 2025

an interactive video streaming and marketing platform. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar Virtual travel also offers flexibility. When you visit our virtual travel platform, the AI system already knows what you want to see.

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Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for Event Marketing. What does it really take to engage social media audiences?

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Understand Your Target Audience: Who Are Meeting & Event Planners? Highlighting these features in your marketing efforts can make a significant difference.

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Hospitality Marketing Marketing Social Media 130

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

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Event Marketing Trends Marketing Marketing 274

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

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Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.

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Smart Meetings

DECEMBER 26, 2024

Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. monthly active users of the platform, 60% are female, and 40% are male. Part of the allure of TikTok to marketers is its simplicity. Can you name the top five influencers in the nation today?

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

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Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

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Marketing Marketing Social Media Media 246

Endless Events

MARCH 24, 2022

The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.

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Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

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Trends Marketing Marketing Social Media 245

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Secure Your Sponsors through Marketing. Click To Tweet.

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Endless Events

SEPTEMBER 2, 2022

That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. So, where do you start?

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Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. How To Gamify Events?

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Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT. The Benefits of Attendee Tracking.

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Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. 60% of business leaders and 80% of marketers believe that events are critical for success. So let’s give your audience what they want.

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Sponsors Fashion Virtual Events Promotion 304

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

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Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Marketing Marketing Website Tourism 246

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events?

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Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way. Ask yourself: what is the function of an event platform ? But remember, this is a traditional mindset.

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Technology Technology Event Technology Virtual Events 334

Smart Meetings

NOVEMBER 26, 2024

Most have multiple impairments, and that includes the audience and the speakers. Look at everything from the attendee perspective, reviewing your platforms and your registration site. The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye.

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