Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I But did we really listen to our audiences? But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

The Abbi Agency

JUNE 9, 2021

Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose. We work with developers to identify smart objectives, positioning them within the community as experts, leaders, entrepreneurs and innovators, and to help educate their intended audiences.

Public Relations 162

Public Relations Retail Audience Media 162

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

The Abbi Agency

JANUARY 23, 2023

With clients rolling out onto the tarmac with new messages audiences might not be familiar with, our team prides itself in being strategic with the ways in which we position stories to both journalists and readers. Dani Hannah, Account Executive Reaching Your Cruising Altitude – Audience Recognition Good afternoon passengers.

Airlines 130

Airlines Public Relations Travel Travel 130

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 264

Conference Advertising Speakers Communications 264

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

NOVEMBER 1, 2024

For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Cruz previously served as executive director of the Mt.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Your website is for everyone. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Success starts here!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Attendees’ priorities are shifting. Attendees are socially linked and highly influenced by their peers.

Logistics 105

Logistics Events Public Relations B2B 105

The Abbi Agency

DECEMBER 2, 2021

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting. Creative Positioning is Necessary.

Banking 130

Banking SEO Audience Sustainability 130

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52