Techsytalk

NOVEMBER 15, 2018

Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of social media. Yes, social media helps here too.

Social Media 232

Social Media Media Social Network Networking 232

Endless Events

AUGUST 25, 2022

Let’s figure out how to measure your event audience engagement. . To measure event audience engagement, track these 14 KPIs for your next event. . Look for sessions with high attendance and low drop-off rates to better understand event audience engagement. . The only problem is that there are so many KPIs to analyze.

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Audience Registration Social Media Events 317

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing Marketing Events 347

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Dana Communications

FEBRUARY 6, 2023

Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. TikTok is one of the fastest-growing social apps to hit the planet. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60.

Marketing 49

Marketing Marketing Social Media Media 49

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day.

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Audience Registration Social Media Events 263

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

Social Media 148

Social Media Media Venue Marketing 148

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Organization 245

Organization Trade Show Education Certification 245

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Instagram With 61.2% Another big benefit?

Marketing 246

Marketing Marketing Social Media Media 246

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263

Audience Social Media Attendee Platform 263

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246

Marketing Marketing Travel Travel 246

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

SEPTEMBER 19, 2023

Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.

Audience 246

Audience Fashion Social Media Production 246

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

Social Media 348

Social Media Virtual Events Events Audience 348

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Who is their audience? You want to ensure their target audience is aligned with yours. billion in 2023.

Social Media 246

Social Media Audience Media Communications 246

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Regardless of what the thread is, there must be one so you can determine your audience. Which leads to our next question… Is there a sizeable target audience?

Tourism 130

Tourism Tourism Advertising Social Media 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Proposal Prospect Booking Sustainability 130

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Marketing Social Media 62

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Event marketing made simple.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Bizzaboo

JANUARY 6, 2025

Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience.

Conference 105

Conference Management Automation Social Media 105

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 244

Benefits Tourism Tourism Social Media 244