AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

APRIL 16, 2019

Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events.

Planner 120

Planner Management Marketing Marketing 120

Endless Events

APRIL 4, 2022

Numerous data insights, continuous audience engagement, and endless sponsorship opportunities – what’s not to love? Not only do matchmaking services change the way we can network at virtual events, but they also have immense potential to improve remote company culture and make the most of our internal meetings. .”

Remote 66

Remote Event Technology Technology Technology 66

Bizzaboo

JANUARY 17, 2023

In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Event planning and marketing.

Marketing 116

Marketing Marketing Social Media Speakers 116

Interface Tourism Spain

JUNE 27, 2022

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

Social Network 52

Social Network Networking Travel Travel 52

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav continued, ‘Today, we have evolved.

Social Media 162

Social Media Virtual Events Events Audience 162

Endless Events

MARCH 22, 2018

It doesn’t have to be only for networking – social media can also help event attendees share new knowledge with their peers back home. Webinars, hashtags, and live casts are all great ways to help you reach new audiences. Offer different networking event formats. This, in turn, helps increase awareness about your events.

Networking 251

Networking Planner Attendee Social Media 251

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the first half of the session, Colangelo presented his insights and took questions from the audience. So it’s a great example of how do you do more with less.”

Marketing 98

Marketing Marketing Trade Show Registration 98

Social Tables

OCTOBER 14, 2016

Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media. But don’t let the social media fun grind to a halt when the event kicks off. Networking. Making your attendee’s famous is never a bad route to take.

Audience 68

Audience Social Media B2C Networking 68

DCI

MAY 26, 2022

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78

Media Marketing Marketing Social Media 78

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. One of the most effective ways to achieve this is through event branding. What Exactly is Event Branding?

Social Media 130

Social Media Event Apps Sponsors Website 130

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Always include an email list opt-in when you join a new social network.

Social Media 130

Social Media Automation Trade Show Booking 130

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . After an event has come and gone, event marketers and organizers have a ton of tasks they need to take care of, including the following: Gathering feedback through post-event surveys. Market Follow-up.

Registration 98

Registration Events Trade Show Social Network 98

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Gavel International

OCTOBER 14, 2024

Reading Time: 5 minutes Marketing and sales efforts are key drivers of business growth. But did you know that a majority of business leaders overlook marketing and sales strategies to determine effectiveness? Despite the crucial need of sales and marketing: 77% of companies don’t identify unique advantages of their business.

Marketing 52

Marketing Marketing Production Social Network 52

Crowdriff

OCTOBER 30, 2017

So, we’ve compiled a list of 9 creative UGC marketing campaigns to give you ample inspiration, and help you start reaping the benefits of UGC. Last autumn, Explore Georgia decided to reach out to an underserved demographic in the destination marketing market: millennial pet owners. Why this UGC marketing campaign stands out.

Marketing 52

Marketing Marketing Social Media Media 52

Travel Daily News

JUNE 21, 2021

The campaign starts in the national market and includes a presence in Lisbon and Porto, with a strong focus on digital (through social networks, display and search), which will be followed by radio and TV, in the media with the highest audience.

Social Network 54

Social Network Audience Networking Media 54

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Interface Tourism Spain

JULY 6, 2022

Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . Social Media and Digital Marketing Manager. Patricia Erustes.

Communications 52

Communications Communications Social Network Advertising 52

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

Platform 52

Platform Travel Travel Social Network 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. There is no time to think about whether our audience will care.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Tourism eSchool

AUGUST 31, 2021

However, too often we see smaller events not making full use of social media to inspire new people to attend their events. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Choose your Social Networks. Choose an Event #hashtag.

Social Media 91

Social Media Media Promotion Tourism 91

Gavel International

JUNE 7, 2022

Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. LinkedIn is not the largest social network, but it’s an audience worth noting with its specific business focus. (1). 89% of B2B marketers use LinkedIn for lead generation (3). If possible, do this daily.

Prospect 52

Prospect Social Network Contracts Contracts 52

Crowdriff

JANUARY 12, 2018

Whether you’re managing millions of assets in a DAM or a few thousand videos on your laptop, retrieving content from your media library is part of life as a modern marketer. That means stronger creative options for you and a better content for your audience. But… have you tried searching for content lately?! It’s not always easy.

Social Network 52

Social Network Social Media Audience Media 52

Interface Tourism Spain

APRIL 12, 2023

The growing figures of social networks, the difference in costs (now not so disparate) and the fall in media audiences still reluctant to embrace the new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks grow exponentially.

Travel 52

Travel Travel Social Network Media 52

Crowdriff

OCTOBER 19, 2017

While there are many tools marketers can use to promote their brand, one of the most potent is certainly user-generated content (UGC). We’ve done the research and found some solid facts and stats around UGC to unearth the benefits of user-generated content in marketing. Benefits of User-Generated Content Every Marketer Should Know.

Benefits 52

Benefits Social Media Audience Promotion 52

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. Attracting website visitors with strong branding and marketing best practices so they’ll be convinced to register for the event.

Website 62

Website Prospect Registration Events 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Crowdriff

MAY 16, 2018

Well, Facebook is attempting to help destination marketers do just that. Back in March, Facebook unveiled its new Trip Consideration feature — and it seems like the world’s largest social network had destination marketers top of mind when designing it. Image from Facebook.

Travel 52

Travel Travel Social Network Social Media 52

Crowdriff

JANUARY 2, 2019

Marketers wanting to tap into this content are often held back because of the time required to manually get rights to social UGC photos and videos, on top of the headache of keeping track of which photos have which rights. Introducing CrowdRiff’s Advanced Rights Management. Deliver a mobile-first, seamless user experience.

Management 52

Management Social Network Social Media Tourism 52