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On the other side of the coin is the perception of your communities, audience and guests you’re looking to engage. The meeting professional’s job is to bridge the gap between the two contrasting sides. . The post How to Plan Better MedicalMeetings by the Numbers appeared first on Smart Meetings.
Those stressful last-minute gyrations were just one of the issues addressed in Smart Meetings ’ latest webinar, “ Vital Lessons from Covid-era MedicalMeetings ,” led by Kara Ferguson, meeting planner for American Society of Anesthesiologists , and Katie Bohrer, CEO of event design company Onwardly. Katie Bohrer. “If
After two years of not meeting, companies and audiences may have different goals and expectations so conferences that were previously produced as simple iterations on the previous years’ event must now be reinvented whole cloth. Read More : How to Plan Better MedicalMeetings by the Numbers. The solution?
For many international doctors, attending a medicalmeeting in the U.S. For international attendees, however, getting to a meeting isnt easy and its not simply about travel headaches or high costs. For international attendees, however, getting to a meeting isnt easy and its not simply about travel headaches or high costs.
Brandt explains, “when you’re dealing with registration services that are free or audience engagement platforms that are free or mobile apps that are free, you have to ask yourself, “How do they make their money?” But everything comes at a cost and if that cost isn’t obvious it might be a red flag.
One trend Brandt noticed at that event was that companies were more likely to identify their target audience than in the last decade. Or, ‘We’re going to market toward medicalmeetings.’ We Were Right: Specialization is Here . We covered the IMEX Frankfurt 2022 event back in July. Now people are coming out loud and proud.”.
My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.
The American Society of Hematology (ASH) is aiming to restore its pre-pandemic in-person participation at the same time it cultivates a larger online audience. Our audience really has grown to expect choices and the hybrid event is the ultimate choice.”. Reed outlined the approach the 2021 ASH Annual Meeting, held Dec.
“One very effective use that I’ve seen of that is in some of the more high end financial and medicalmeetings that I’ve worked on, where there’s a little bit higher security and you don’t want people tweeting things and you don’t want people putting things on Instagram and things like that.
However, most medicalmeetings are designed for physicians and researchers as the primary audience, and the journalists will participate in the meetings with the most newsworthy content and most notable sources in attendance.”
Oscar Munoz understands that by the time you step on board an airplane, “you’re frankly pissed.” He’s determined to make it better. United’s new premium Polaris seats (pictured) should help. read more.
What I’ve just noticed is, in terms of starting live, face-to-face meetings … medicalmeetings have been the most skittish,” Heard said. There’s the sentiment that seems to be out there among a lot of medical groups [that gathering in person is] sending the wrong message to the public.
For example, when he talks to investors about his company, which offers services including collecting data about audience engagement based on factors including facial analysis, its often those who listen with only the slightest expression on their faces who are the most likely to invest, he said.
That said, medicalmeetings may be among the meetings most likely to be impacted. Among those peering into a crystal ball to attempt to pinpoint the future for medicalmeetings is Pat Schaumann, CMP, CSEP, DMCP, HMCC. If profits also lower as a result, so might budgets for medicalmeetings and congresses.
Now that face-to-face events have resumed, we grapple with talent shortages, inflation, changes in the way our audiences prefer to engage with us — and the latest wrinkle, holding events in states that limit access to or ban abortions in the wake of the Supreme Court’s overturning of Roe v.
Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medicalmeetings industry. I’ve been getting many inquiries about the future of medicalmeetings under the new Trump administration. This may affect the budgets available for medicalmeetings and congresses.
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