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While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.
It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement. First, Dustin shares his thoughts about audience engagement on event platforms. So, how to make audience engagement on event platforms work?
Let’s figure out how to measure your event audience engagement. . To measure event audience engagement, track these 14 KPIs for your next event. . Look for sessions with high attendance and low drop-off rates to better understand event audience engagement. . The only problem is that there are so many KPIs to analyze.
It’s high time we talk about virtual audience engagement. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. So how do you go about putting together a fool-proof virtual audience engagement strategy? Nurture Your Audience. Well, that’s exactly what we’re about to tell you!
?? The Best of the Best: Two Audiences: The Ins & Outs Of Hybrid Audience Engagement. Their Las Vegas convention has been canceled as of last week, and plans are moving forward to host the online event in January. Hybrid events = two audiences. Two audiences = lots to engage! (9-minute 9-minute video).
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. How does building trust online differ from building trust at face-to-face events? How do you build trust online? .
Understand Your Audience Every event brings together people with wildly different life experiences. To make it even more inclusive, you could offer hybrid or virtual options for people who prefer to join online. The post Multigenerational Magic: Engaging Diverse Audiences at Events appeared first on Smart Meetings.
One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.
There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.
So, what can you do to make large online events more engaging? Tools for boosting online event engagement. Fortunately, there are a number of ways to make online events more engaging, some based on tried-and-true methods for engaging in-person audiences. First, you need to gauge whether or not engagement is a problem.
But the truth is, audiences were tuning out long before we ever started upgrading our work from home setups. I’ve interviewed enough people to know that corporate presentations are too often bloated, meandering content dumps on our audiences. Ask what moves your audience to action and build your presentation around that.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. You bring that in and you let the people who are online use that as well.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. That’s really what you’re aiming for with the virtual audience.” See also: 4 Shortcuts to Keep Your Audience from Zoning Out. Peltier says. The Challenges.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. “We have an audience of fans, teens that want to see their creators. We have an audience of creators that want to learn how to make better content. Building An Online Community. They need VidCon.
Audiences will pay for quality content. With so many attendees used to free events, expectations are high for paid events. “They [onlineaudiences] are far less captive and will have increasingly high expectations around the quality and value of these experiences. How will your virtual audience network during the lunch hour?
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!
After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. The instructor is calling out in-person and online participants, giving shoutouts. The two audiences do not have the same experience, but they have an equal footing.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.
“We’ve created online summits long before people were doing online events”, says Phil. So yeah everything we’re doing in 2021 is going to somehow be online. Content For Virtual Events: The Audience. When tackling the topic of content for virtual events, Phil circles it back to the audience.
You can create a podcast that features your audience, speakers, and sponsors as a new way to sell sponsorship slots and stay relevant. We break down each step of creating a podcast along the way so that you can use podcasting as a new revenue stream for events and offer even more value to your audience. A great solution? Don’t worry.
Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event.
Because audiences are participating from home, it’s easy to get sidetracked by the dog or the mailman. A great way to keep your audience from tuning out during the event is to gamify some aspects of the experience. Particularly over the past few months, we all sort of bonded over the excitement of online shopping.
As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. And most importantly for this podcast, he is the founder and CEO of Shindig , a virtual conference, event, and meeting platform that has mastered the art of online engagement. We can achieve miracles online!
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . Data helps event marketers: Understand their target audience better.
Now we’re onto the next challenge: making the virtual event a great online experience. Cut the Quality and You’ll Cut Your audience. You need to invest in a platform that supports high-quality broadcast video, and you need skilled professionals who can design compelling content to keep your audience engaged.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.
You’d invest in the infrastructure that’s getting people online.” I’m going to be looking very closely at the event apps that added on an online video component, because I think those are the ones that are going to succeed in a hybrid environment. It’s not going to be the incumbent online platforms.
Companies around the world successfully adapted their operations to produce ever-improving hybrid and online events that made sure people could continue to connect as restrictions came into force. Regardless of the format—virtual, in-person or hybrid—each brings important value to audiences. Desire to Connect.
The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Today’s successful hybrid events celebrate and amplify the offline physical event online. In this new era, event organizers must develop strategies for each audience. Tapping into The Differences.
The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Virtual or hybrid events enable organizers to greatly expand the number of participants. Hybrid Events.
They cover all levels of staffing at hybrid events, beginning at basic customer support and tricks for higher audience engagement. I imagine having hype people, not only in the chat virtually, but also in-person to hype up the audience. You’re not going to show the same intro video for both audiences.”
The online experience could never replace that. They haven’t spent a lot of energy on online events until they had to. Now, all of a sudden, they’re putting a lot of energy into online events and that’s really the catalyst. “There’s still going to be a lot in the online world.
Moving to a Virtual Event – How do I get it online? . Moving your event online will require several moving parts. The first steps are to look at your event and visualize what your ideal online event would look like. Like an in-person event keep your target audience in mind, what are your attendees’ personas?
Because back then, you had to talk to your audience. I wasn’t trying to sell anything. ” And of all the companies out there, I could not find anyone that allowed you to make a reservation for an event as an audience member, enjoy the event, and then pay when the value of the experience is highest, which is afterward.
In a world where TikTok reigns, audiences simply don’t have the interest or bandwidth to stick with you for your 60-minute state of the union address. Instead, your opportunity is to figure out how to use, and embed the right tools of engagement to keep your audience riveted, attentive, curious and ready for more. Jason Thomson.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. So let’s give your audience what they want. Create an Event Community Online communities are virtual spaces that bring like-minded people together. What made your audience fall in love with your brand?
Today, she shares with our audiences what she had learned. “We try to provide some sort of fun through the online as we did at in-person events.” And then online, just to break up those 30 to 60 minutes, we incorporate a break: whether it’s music from Hawaii or somebody doing yoga.”
Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Offering a hybrid format for your meetings and events may: Bring you more attendees, as well as greater community engagement between and with the virtual and in-person audiences.
Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. Those will shift.
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