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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Chromecast.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. Instead of speaking to your audience, you’re joining hands with them. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. Boost Your SEO Ranking.

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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

That’s sort of what’s happening with online cookies. Google is “proposing an updated approach that elevates user choice.” ( source ) How Google will prompt users to decide how their online data is used is unknown at this time. The post The Cookie Rollercoaster Continues appeared first on Advance Travel and Tourism.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. There are chances to reach more diverse and engaged audiences.

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?

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Why Regional Destinations Should Market Their Destinations Even When They’re Booked Out

Advanced Travel and Tourism

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

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